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Wells, William, 4 0 1926-

Advertising : principles & practice / 6 6 William Wells, John Burnett, Sandra Morarity. - Fifth edition, international edition. - - xviii, 562 pages : illustrations 28 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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Professional.











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ISBN: 9814058556 (paperback)

ISSN: 2 = =

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LC Class. No.: HF5823 / .W455 20002

Dewey Class. No.: 659.1 W462a 2001 / 221

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