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Post, Karen. 4 0

Brand turnaround : how brands gone bad returned to glory...and the seven game changers that made the difference / 6 6 Karen Post. - First edition. - - xxiv, 262 pages 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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Professional.











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ISBN: 9780071775281 (hardcover)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Brand name products.;Branding (Marketing).;Technological innovations ----Management.------

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LC Class. No.: / 2

Dewey Class. No.: 658.827 P845b 2012 / 2

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