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Kerin, Roger A. 4 0

Marketing : the core / 6 6 Roger A. Kerin, Steven W. Hartley, William Rudelius. - 3/e. - - xli, 493 pages : illustrations (some color), color maps 28 cm - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 447-467) and indexes.



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ISBN: 9780073381060 (paperback)

ISSN: 2 = =

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LCCN: 2008039064

Nat. Bib. No.: 2

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LC Class. No.: HF5415 / .K452 20092

Dewey Class. No.: 658.8 / K455m 2009222

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