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Brooke, Michael Z. 4 0

New product development : successful innovation in the marketplace / 6 6 Michael Z. Brooke, William R. Mills. - - - xxiv, 219 pages 24 cm - - - - - . - . - 0 . - . - 0 .

Reprint. Originally published: New York : International Business Press, ©2003.

Includes bibliographical references (p.209) and indexes.



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ISBN: 81-7992-196-4 (hardback)

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LC Class. No.: HF5415.153 / .B76 20032

Dewey Class. No.: 658.5/75 / 221

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