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Perreault, William D. 4 0

Essentials of marketing : a global-managerial approach / 6 6 William D. Perreault, Jr., E. Jerome McCarthy. - Tenth edition. - - xl, 638 pages : color illustrations 28 cm. + 1 CD-ROM (4 3/4 in.) - - - - - . - McGraw-Hill/Irwin series in marketing . - 0 . - . - McGraw-Hill/Irwin series in marketing. 0 .



Includes bibliographical references and indexes.



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ISBN: 0072935898 (alk. paper)

ISSN: 2 = =

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LC Class. No.: HF5415 / .M378 20062

Dewey Class. No.: 658.8 P426e 2006 / 222

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