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Pride, William M. 4 0

Marketing : basic concepts and decisions / 6 6 William M. Pride, O. C. Ferrell. - Second Edition. - - xxiii, 754 p. : ill. 26 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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ISBN: 395280591

ISSN: 2 = =

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LC Class. No.: HF5415 / .P658 19802

Dewey Class. No.: 658.8 / 2

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