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Pride, William M. 4 0

Marketing : concepts and strategies / 6 6 William M. Pride, O.C. Ferrell. - Sixth Edition. - - xxxiv, 817 p. : ill. 26 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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ISBN: 039536938X

ISSN: 2 = =

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LC Class. No.: HF5415 / .P658 19892

Dewey Class. No.: 658.8 / 219

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