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Stanton, William J. 4 0

Fundamentals of marketing / 6 6 William J. Stanton, Michael J. Etzel, Bruce J. Walker. - Tenth edition, international edition. - - xxviii, 697 pages : illustration 27 cm. - - - - - . - McGraw-Hill series in marketing . - 0 . - . - McGraw-Hill series in marketing. 0 .



Includes bibliographical references and indexes.



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ISBN: 0071135618 (paperback)

ISSN: 2 = =

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LC Class. No.: HF5415 / .S745 19942

Dewey Class. No.: 658.8 St26f 1994 / 220

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