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Russell, Frederic Arthur, 4 0 1886-1973.

Selling, principles and practices / 6 6 Frederic A. Russell, Frank H. Beach, Richard H. Buskirk. - Eleventh Edition. - - xvi, 560 p. 24 cm. - - - - - . - McGraw-Hill series in marketing . - 0 . - . - McGraw-Hill series in marketing 0 .

Earlier eds. published under title: Textbook of salesmanship.

Includes bibliographical references and indexes.



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ISBN: 9711100665

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LC Class. No.: HF5438.25 / .R87 19822

Dewey Class. No.: 658.8/5 / 219

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