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Russell, Thomas, 4 0 1941-

Kleppner's advertising procedure. 6 6 Otto, Kleppner. - Eleventh Edition. J. Thomas Russell, W. Ronald Lane. - - xviii, 718 p. : ill. (some col.) 29 cm. - - - - - . - The Prentice Hall series in marketing . - 0 . - . - The Prentice Hall series in marketing 0 .

Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988.

Includes bibliographical references and index.



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ISBN: 135163374

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LC Class. No.: HF5823 / .K45 19902

Dewey Class. No.: 659.1 / 220

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