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Donnelly, William J. 4 0

Planning media : strategy and imagination / 6 6 William J. Donnelly. - - - xvi, 333 p. : ill., map 25 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 135678358

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Mass media;Marketing ----Planning.;Planning.----20--

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LC Class. No.: P95.815 / .D66 19962

Dewey Class. No.: 659 / 220

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