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Kerin, Roger A. 4 0

Marketing / 6 6 Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10/e. - - liii, 746 pages : illustrations (some color) 29 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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ISBN: 9780073529936 (hardcover)

ISSN: 2 = =

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LC Class. No.: HF5415 / .M29474 20112

Dewey Class. No.: 658.8 K455m 2011 / 222

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