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Pedrito Real Pereda, Purisima Pedrialva Pereda, Marife Agustin-Acierto.

Entrep Pinoy : introduction to entrepreneurship - x, 223 pages 25 cm.

Includes bibliographical references.

The concept of entrepreneurship -- Development of entrepreneurship -- Economic development and entrepreneurship -- The government and the development of entrepreneurial economy -- Strategic planning and business development -- Pinoy entrepreneurial characteristics and business studies -- Forms of business ownership and registration -- Product development -- Pricing strategies -- Place of distribution -- Promotion -- Entrepreneurial ethics and social responsibility.




5

ISBN: 9789719553069 (paperback)

Nat. Bib. No.: 2

Subjects--Topical Terms:
Entrepreneurship. Business enterprises

Index Terms--Genre/Form:
academic

Dewey Class. No.: F 658.421 P413e 20122