Clarke, Darral G. 4 0

Marketing analysis and decision making : text and cases with Lotus 1-2-3 / 6 6 Darral G. Clarke. - - - xvii, 440 pages : illustrations 25 cm. - - - - - . - The Scientific Press marketing software series . - 0 . - . - Scientific Press marketing software series. 0 .



Includes bibliographical references and index.



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Professional.











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0894260839 (hardcover)

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Marketing;Marketing;Marketing research. ----Decision making.;Management;Data processing.----20--


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658.802 C551m 1987 / 2

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