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Lehmann, Donald R. 4 0

Market research and analysis / 6 6 Donald R. Lehmann. - - - xiii, 721 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



5





Professional.











5





ISBN: 0256021406 (hardcover)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing research.;Marketing research ----Problems, exercises, etc.----20--

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LC Class. No.: HF5415.2 / .L3882

Dewey Class. No.: 658.83 L528m 1979 / 2

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