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Shaw, Steven J. 4 0

Marketing management strategy : cases and problems / 6 6 Steven J. Shaw, John F. Willenborg, Richard E. Stanley. - - - xvi, 294 pages 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references.



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Professional.











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ISBN: 0390801968 (hardbound)

ISSN: 2 = =

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LC Class. No.: HF5415.13 / .S52

Dewey Class. No.: 658.8 Sh28m 1971 / 2

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