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Sheaff, Rod 4 0

Responsive healthcare : marketing for a public service / 6 6 Rod Sheaff - - - vi, 248 pages : illustrations 24 cm. - - - - - . - Health services management series . - 0 . - . - Health services management. 0 .



Includes bibliographical references (p. [229]-240) and index.



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ISBN: 0335199666 (paperback : alkaline paper)

ISSN: 2 = =

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LCCN: 2001032137

Nat. Bib. No.: 2

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Subjects--Topical Terms:
Medical care;Health maintenance organizations;Preferred provider organizations (Medical care) ----Marketing.;Marketing.;Marketing.----20--

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LC Class. No.: RA410.56 / .S54 20022

Dewey Class. No.: / 2

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