Normal view MARC view ISBD view

Marketing challenges : cases & exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg. - Third edition - New York : McGraw-Hill, c1993. - xxxix, 628 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .

ISBN: 0079115772 9780079115775

LCCN: 92038991

Subjects--Topical Terms:
Marketing--Case studies.
Marketing--Problems, exercises, etc.

Index Terms--Genre/Form:

LC Class. No.: HF5415 / M37 1993

Dewey Class. No.: 658.8