Devibar, Angela Mhel V., Diolola, Crisalin C., Fernando, Lovely Mae M., Gerado, Sophia Adannah B., Gomez, Mac Arnold Elliot M., Malibiran, Charisse Dayne S., Manuel, Angela B., Natividad, Sebastian Embher E., Peralta, Grace Ann L., Rangasa, Elysa Mae P.

An analysis of continued appeal of street food among the college of tourism and hospitality in management students in Pamantasan ng Lungsod ng Maynila. - 2024 - Undergraduate Thesis: (BS in Hospitality Management) - Pamantasan ng Lungsod ng Maynila, 2024.

Abstract: In Filipino culture, street food is a staple because it is convenient, reasonably priced, and has a wide variety. Every corner of a typical Filipino street is lined with carts offering street food, making it one of the cultural icons of the Philippines. After school or work, people gather, socialize, and eat street food. There are many options available in each cart, and each type has a distinct flavor that differentiates it from other foods. Even though it's sold on the streets and is called "dirty", street food is still enticing and widely consumed by the people. It tastes good, is inexpensive, and comes in big quantities. In turn, it is ideal for everyone of all ages, especially the students looking for quick meals and a range of local food.

The study explores the ongoing appeal of street food among students of the College of Tourism and Hospitality Management at the Pamantasan ng Lungsod ng Maynila, presented in a sample consisting of 267 participants. According to the sampling design used, the Slovin formula was calculated to ensure that the sample was diverse regarding the year levels concerned. Research has indicated that students are primarily attracted to street foods for price, taste, and ease of access, while aspects such as cleanliness, food quality, and visual appeal play an important role in shaping people's preferences. Health issues also have a significant influence on students, who are picky about their street food sources, favouring vendors who uphold strict hygiene standards. The results show that street food, despite its popularity, must be improved through the hygiene and quality of its products to raise the satisfaction and safety of consumers.

In conclusion, existing factors were identified as influencing the appeal of street food to College of Tourism and Hospitality Management students, including sanitation, product quality, and the environment. Sanitation was the most important factor, reflecting students' concerns about food safety. Other factors, such as taste and price, also played significant roles in students' purchasing decisions. Peer influence, word of mouth, and social media, especially TikTok, were key factors in students' street food choices. The positive impact of local communities on small businesses and street food variety was also noted. Students' health concerns strongly influenced their street food choices. They prioritized vendors with good hygiene practices and preferred eating in groups when food safety was assured. The study suggests improving sanitation practices and increasing awareness about health risks to help students make better-informed decisions.

TX840.5 D48 2024

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