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Alpert, Jed. 4 0

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / 6 6 by Jed Alpert. - 1st edition. - - xv, 223 pages : illustrations, maps 24 cm. - - - - - . - . - 0 . - . - 0 .





Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.

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ISBN: 9780071788182 (hardbound)

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LC Class. No.: HF5548.32 / .A4547 20122

Dewey Class. No.: 658.872 Al74m 2012 / 223

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