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Walker, Orville C. 4 0

Marketing strategy : a decision-focused approach / 6 6 Orville C. Walker, Jr., John W. Mullins. - Seventh edition. - - xv, 352 pages : illustrations 26 cm. - - - - - . - . - 0 . - . - 0 .

Includes bibliographical references and indexes.





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ISBN: 9780073381152 (paperback : alk. paper)

ISSN: 2 = =

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LCCN: 2009043026

Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing ----Management.------

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LC Class. No.: / 2

Dewey Class. No.: 658.802 W153m 2011 / 2

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