Normal view MARC view ISBD view

4 0

The Tourism Efficient Frontier : an approach to selecting the most efficient travel segment mixes / SooCheong (Shawn) Jang 6 6 - - - - - - - - . - . - 0 . - . - 0 .

ABSTRACT : The objective of this research was to identify efficient travel segment mixes that allow destination tourism policy-makers and marketers to efficiently plan, develop and market their destinations, so that they can have greater and more stable tourism receipts. Factor-cluster analysis and quadratic programming were conducted to find the French outbound travel activity segments and the efficient travel segment mixes. A hierarchical cluster analysis, using activity factor scores as the basis for clustering, produced five distinct segments with similar activity participation patterns.With the variance-covariance matrix of the tourism receipts across the five segments, quadratic programming identified the efficient segment mixes. In addition, based on financial portfolio theory ...





5

















5





ISBN:

ISSN: 2 = =

Standard No.:

Publisher. No.:

Source:

LCCN:

Nat. Bib. No.: 2

Nat. Bib. Agency Control No.:

Subjects--Personal Names:
2 --0------

Subjects--Corporate Names:
6 --0-- 2 --------

Subjects--Meeting Names:

0 2 --

Subjects--Uniform Titles:
--20------

Subjects--Chronological Terms:


Subjects--Topical Terms:
Efficient Travel Segment Mixes ------Market Segmentation--Factor-Cluster Analysis--

Subjects--Geographic Terms:
--------20--

Index Terms--Genre/Form:
----2

LC Class. No.: / 2

Dewey Class. No.: / 2

National Agricultural Library Call No.: /

National Library of Medicine Call No.: /

Gov. Doc. Class. No.: