Prahalad, C.K.;Lieberthal, Kenneth. 4 0

The end of corporate imperialism 6 6 - - - - - - - - . - . - 0 . - . - 0 .







5

















5







2 = =









2




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6 --0-- 2 --------



0 2 --


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Consumer behavior.;International business enterprises.;Product management.;Marketing strategy.;Emerging markets. --------20--


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