Anderson, Eric.;Simester, Duncan. 4 0

Mind your pricing cues. 6 6 - - - - - - - - . - . - 0 . - . - 0 .







5

















5







2 = =









2




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6 --0-- 2 --------



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Consumer behavior.;Pricing.;Sales promotion.;Stores retail.;Marketing strategy. --------20--


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