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Best practices and Opportunities in Online Advertising 6 6 - - - v. ; 23 cm. - - - - - . - . - 0 . - . - 0 .

ABSTRACT : The growing persasiveness of Internet in peoles lives has resulted in a gradual but noticeable (vis-a-vis traditional media)in many corporate budgets. Online ads allow companies to reach target audiences with great precision, with the system also providing quick-feedback metrics on consumer response and behavior. The interactive nature of the ads makes for a higher likelihood of engagement and retention. The author provides six actual cases in the Yahoo experience as illustrations.





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Internet ------Online Advertising--Feedback metrics--

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