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Pulling the right levers 6 6 - - - - - - - - . - . - 0 . - . - 0 .

ABSTRACT : The need to tailor marketing techniques in tune with specific requirements of customers and the importance and merits of segmentation for optimizing results in the present complex markets are presented.





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ISBN:

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Personal Names:
2 --0------

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6 --0-- 2 --------

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0 2 --

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--20------

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Subjects--Topical Terms:
Marketing;Sampling (Statistics), ------Advertising Sales Services;Consumers --Media Buying Agencies--

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----2

LC Class. No.: / 2

Dewey Class. No.: / 2

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National Library of Medicine Call No.: /

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