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Malickson, David L. 4 0

Advertising--how to write the kind that works. 6 6 David L. Malickson, John W. Nason. - - - xviii, 233 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .

Includes index.





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ISBN: 0-684-14771-8 (paperback)

ISSN: 2 = =

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Advertising copy.;Advertising layout and typography. --------20--

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LC Class. No.: HF5825 / .M272

Dewey Class. No.: R 659.1 / M294a 19772

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