Normal view MARC view ISBD view

Berkowitz, Eric N. 4 0

Marketing / 6 6 Eric N. Berkowitz, Roger A. Kerin, William Rudelius. - Second Edition. - - xxv, 752 p. : ill. (some col.) 26 cm + 1 computer disk (5 1/4 in.) - - - - - . - . - 0 . - . - 0 .

System requirements for computer disk: IBM PC.;Includes indexes.

Bibliography: p. 702-719.



5

















5





ISBN: 256075131

ISSN: 2 = =

Standard No.:

Publisher. No.:

Source:

LCCN:

Nat. Bib. No.: 2

Nat. Bib. Agency Control No.:

Subjects--Personal Names:
2 --0------

Subjects--Corporate Names:
6 --0-- 2 --------

Subjects--Meeting Names:

0 2 --

Subjects--Uniform Titles:
--20------

Subjects--Chronological Terms:


Subjects--Topical Terms:
Marketing. --------20--

Subjects--Geographic Terms:
--------20--

Index Terms--Genre/Form:
----2

LC Class. No.: HF5415 / .B44113 19892

Dewey Class. No.: 658.8 / 219

National Agricultural Library Call No.: /

National Library of Medicine Call No.: /

Gov. Doc. Class. No.: