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Imber, Jane. 4 0

Dictionary of marketing terms. 6 6 By Jane Imber, marketing consultant ; Betsy-Ann Toffler, technical writer. - fourth edition - - vii, 600 pages : 18 cm. - - - - - Barron's business guides . - . - 0 . - . - 0 .





Preface -- Preface to the fourth edition -- How to use this book effectively -- Terms -- Appendix -- Abbreviations and acronyms.

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ISBN: 978-0-7641-3935-2 (paperback);0-7641-3935-5

ISSN: 2 = =

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Nat. Bib. No.: GBA868527 bnb

Nat. Bib. Agency Control No.: 14621320 Uk

Subjects--Personal Names:
2 --0------

Subjects--Corporate Names:
6 --0-- 2 --------

Subjects--Meeting Names:

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Subjects--Uniform Titles:
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Subjects--Chronological Terms:


Subjects--Topical Terms:
Marketing --------20--Dictionaries.

Subjects--Geographic Terms:
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Index Terms--Genre/Form:
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LC Class. No.: HF5803 / .T56 20082

Dewey Class. No.: R 658.8003 / Im1d 20082

National Agricultural Library Call No.: /

National Library of Medicine Call No.: /

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