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Parente, Donald. 4 0

Advertising campaign strategy : a guide to marketing communication plans. 6 Guide to marketing communication plans;Marketing communication plans 6 Donald E. Parente. - fourth edition - - xxvi, 400 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 0-324-32271-2 (paperback)

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Advertising campaigns.;Communication in marketing. --------20--

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LC Class. No.: HF5837 / .A38 20062

Dewey Class. No.: R 659.113 / P215a 20062

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