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Maitland, Iain. 4 0

How to plan press advertising. 6 6 Iain Maitland. - - - x, 149 pages : illustrations, maps 25 cm. - - - - - Advertiser's guides . - . - 0 . - . - 0 .



Includes bibliographical references (p. [142]-143) and index.



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ISBN: 0-304-33432-4 (paperback) $14.95

ISSN: 2 = =

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Advertising, Newspaper;Advertising, Magazine ------Great Britain.;Great Britain.--20--

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LC Class. No.: HF5983.A3 / M35 19962

Dewey Class. No.: R 659.132 / M287h 19962

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