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Kerin, Roger A. 4 0

Strategic marketing problems : cases and comments / 6 6 Roger A. Kerin, Robert A. Peterson. - Second edition. - - xiii, 577 pages 24 cm. - - - - - . - . - 0 . - . - 0 .







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ISBN: 0205073298 (hardcover)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing;Marketing ----Decision making;Management----20--Case studies.;Case studies.

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LC Class. No.: HF5415 / .K453 19812

Dewey Class. No.: 658.8 K455s 1981 / 219

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