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Bland, Michael. 4 0

Effective media relations : how to get results 6 6 Michael Bland, Alison Theaker & David Wragg. - third edition - - x, 150 pages 24 cm. - - - - - PR in practice series . - . - 0 . - . - 0 .

CIPR, Chartered Institute of Public Relations.

Includes bibliographical references (p. 141-142) and index.



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ISBN: 0-7494-4380-4 (paperback)

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LCCN: 2005-005042

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Public relations.;Mass media and business. --------20--

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LC Class. No.: HD59 / .B565 20052

Dewey Class. No.: R 791.45028 / B613 20052

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