| 000 -LEADER |
|---|
| fixed length control field |
04741nam a2201237Ia 4500 |
| 000 - LEADER |
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| fixed length control field |
02834cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
24891 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250920165453.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980612s1999 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| Canceled/invalid LC control number |
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| -- |
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| -- |
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| LC control number |
98072089 |
| NUCMC control number |
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| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| Source |
2 |
| National bibliography number |
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| 016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Source |
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| -- |
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| Record control number |
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| Canceled/invalid control number |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| -- |
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| -- |
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| International Standard Book Number |
395870771 |
| -- |
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| Canceled/invalid ISBN |
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| Terms of availability |
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| Qualifying information |
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| -- |
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| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| Incorrect ISSN |
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| -- |
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| ISSN-L |
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| International Standard Serial Number |
2 |
| 024 ## - OTHER STANDARD IDENTIFIER |
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| Source of number or code |
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| -- |
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| Additional codes following the standard number or code |
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| Terms of availability |
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| Standard number or code |
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| Qualifying information |
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| 028 ## - PUBLISHER OR DISTRIBUTOR NUMBER |
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| Publisher or distributor number |
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| -- |
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| Source |
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| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
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| -- |
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| System control number |
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| 032 ## - POSTAL REGISTRATION NUMBER |
|---|
| Postal registration number |
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| -- |
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| Source agency assigning number |
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| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
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| -- |
(DLC) 98072089;(OCoLC)40394276;NNRB (FX0892(00)) RC;2145711 |
| -- |
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| Canceled/invalid control number |
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| 037 ## - SOURCE OF ACQUISITION |
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| Note |
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| Terms of availability |
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| Stock number |
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| Source of stock number/acquisition |
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| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
|
| -- |
rda |
| Original cataloging agency |
NjPRFB |
| Modifying agency |
DLC |
| Language of cataloging |
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| Transcribing agency |
NjPRFB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of librettos |
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| -- |
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| Language code of text/sound track or separate title |
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| Language code of summary or abstract |
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| Language code of accompanying material other than librettos and transcripts |
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| Language code of original |
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| Language code of accessible visual language |
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| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
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| -- |
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| Local GAC code |
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| 045 ## - TIME PERIOD OF CONTENT |
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| Formatted 9999 B.C. through C.E. time period |
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| -- |
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| Time period code |
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| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
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| -- |
P90 |
| Supplementary class number (MU) [OBSOLETE] |
|
| Item number |
.T874 19992 |
| -- |
0 |
| 051 ## - LIBRARY OF CONGRESS COPY, ISSUE, OFFPRINT STATEMENT |
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| Copy information |
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| -- |
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| Classification number |
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| Item number |
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| 055 ## - CLASSIFICATION NUMBERS ASSIGNED IN CANADA |
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| Classification number |
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| Item number |
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| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
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| Classification number |
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| -- |
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| Item number |
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| 070 ## - NATIONAL AGRICULTURAL LIBRARY CALL NUMBER |
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| Classification number |
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| Item number |
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| 072 ## - SUBJECT CATEGORY CODE |
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| Source |
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| -- |
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| -- |
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| Subject category code |
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| Subject category code subdivision |
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| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
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| -- |
302.23 |
| -- |
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| Item number |
221 |
| -- |
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| 084 ## - OTHER CLASSIFICATION NUMBER |
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| Number source |
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| -- |
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| Classification number |
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| 086 ## - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER |
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| Number source |
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| -- |
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| Classification number |
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| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
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| -- |
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| -- |
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| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
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| -- |
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| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Filing suffix |
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| -- |
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| Classification number |
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| Item number |
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| 096 ## - LOCALLY ASSIGNED NLM-TYPE CALL NUMBER (OCLC) |
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| Classification number |
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| -- |
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| Item number |
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| 097 ## - |
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| -- |
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| -- |
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| -- |
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| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
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| -- |
|
| Personal name |
Turow, Joseph. |
| Dates associated with a name |
|
| Numeration |
4 |
| Affiliation |
|
| Titles and words associated with a name |
0 |
| Fuller form of name |
16 |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| Relator term |
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| -- |
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| Corporate name or jurisdiction name as entry element |
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| Date of meeting or treaty signing |
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| Subordinate unit |
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| Number of part/section/meeting |
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| Location of meeting |
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| Form subheading |
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| 111 ## - MAIN ENTRY--MEETING NAME |
|---|
| Meeting name or jurisdiction name as entry element |
|
| -- |
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| Date of meeting or treaty signing |
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| Number [OBSOLETE] |
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| Number of part/section/meeting |
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| Location of meeting |
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| 130 ## - MAIN ENTRY--UNIFORM TITLE |
|---|
| Version |
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| -- |
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| Uniform title |
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| Name of part/section of a work |
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| Date of a work |
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| Language of a work |
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| Form subheading |
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| 210 ## - ABBREVIATED TITLE |
|---|
| Abbreviated title |
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| -- |
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| Qualifying information |
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| 222 ## - KEY TITLE |
|---|
| Key title |
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| -- |
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| Qualifying information |
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| 240 ## - UNIFORM TITLE |
|---|
| Version |
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| -- |
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| Uniform title |
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| Medium of performance for music |
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| Miscellaneous information |
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| Number of part/section of a work |
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| Date of a work |
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| Language of a work |
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| Arranged statement for music |
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| Name of part/section of a work |
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| Form subheading |
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| 245 #0 - TITLE STATEMENT |
|---|
| Title |
|
| -- |
Media today : |
| Designation of section section/part/series: (SE) [OBSOLETE] |
|
| Remainder of title |
an introduction to mass communication / |
| Number of part/section of a work |
|
| Statement of responsibility, etc. |
Joseph Turow. |
| Medium |
6 |
| Name of part/section of a work |
|
| 246 ## - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
|
| -- |
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| Remainder of title |
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| Number of part/section of a work |
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| Display text |
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| Date or sequential designation |
6 |
| Name of part/section of a work |
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| 249 ## - |
|---|
| -- |
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| -- |
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| -- |
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| 250 ## - EDITION STATEMENT |
|---|
| Linkage |
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| -- |
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| Edition statement |
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| Remainder of edition statement |
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| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of manufacture |
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| -- |
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| Place of publication, distribution, etc. |
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| Name of publisher, distributor, etc. |
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| Manufacturer |
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| Date of publication, distribution, etc. |
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| Date of manufacture |
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| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Materials specified |
|
| -- |
|
| Place of production, publication, distribution, manufacture |
Boston : |
| -- |
|
| Name of producer, publisher, distributor, manufacturer |
Houghton Mifflin Co., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1999];copyright 1999.46 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Accompanying material |
|
| -- |
|
| Dimensions |
26 cm. |
| Extent |
xviii, 490 p. : |
| Other physical details |
ill. (some col.) |
| 310 ## - CURRENT PUBLICATION FREQUENCY |
|---|
| Current publication frequency |
|
| -- |
|
| Date of current publication frequency |
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| 321 ## - FORMER PUBLICATION FREQUENCY |
|---|
| Former publication frequency |
|
| -- |
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| Dates of former publication frequency |
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| 336 ## - CONTENT TYPE |
|---|
| Content type code |
|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Materials specified |
|
| -- |
0 |
| Media type code |
|
| Media type term |
2 |
| 338 ## - CARRIER TYPE |
|---|
| Materials specified |
|
| -- |
0 |
| Carrier type code |
|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 340 ## - PHYSICAL MEDIUM |
|---|
| Source |
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| -- |
0 |
| Color content |
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| Font size |
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| 344 ## - SOUND CHARACTERISTICS |
|---|
| Source |
|
| -- |
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| Type of recording |
0 |
| Recording medium |
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| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Source |
|
| -- |
|
| File type |
0 |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
|
| -- |
|
| -- |
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| 385 ## - AUDIENCE CHARACTERISTICS |
|---|
| Demographic group term |
|
| -- |
|
| Audience term |
2 |
| 410 ## - SERIES STATEMENT/ADDED ENTRY--CORPORATE NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] |
|---|
| Title of a work |
|
| -- |
|
| Subordinate unit |
|
| Corporate name or jurisdiction name as entry element |
|
| Volume number/sequential designation |
|
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Name of part/section of a work |
|
| -- |
|
| Title |
|
| International Standard Serial Number |
|
| Volume/sequential designation |
|
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
|
| -- |
|
| International Standard Serial Number |
|
| Volume/sequential designation |
|
| 500 ## - GENERAL NOTE |
|---|
| General note |
|
| -- |
|
| -- |
|
| -- |
|
| -- |
56 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| -- |
Includes bibliographical references and index. |
| -- |
|
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
|
| -- |
Understanding mass media: Understanding mass media, why should we care; Making sense of the media business; Government regulation, self-regulation, and ethics -- Print media: Print media, from past to present; Book industry; Newspaper industry; Magazine industry -- Electronic media: Rise of sound recordings and radio; Radio industry; Recording industry; Rise of motion pictures and television; Motion picture industry; Television industry; Computer software and on-line services -- Advertising and public relations: Rise of advertising and public relations; Advertising; Public relations --Conglomerates and cross-media activities: Understanding the big picture; Understanding cross-media strategies -- Mass media issues and effects: Mass media issues; Media issues in play -- Glossary. |
| -- |
|
| Title |
|
| Miscellaneous information |
|
| Statement of responsibility |
|
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
|
| -- |
5 |
| 510 ## - CITATION/REFERENCES NOTE |
|---|
| Name of source |
|
| -- |
|
| International Standard Serial Number |
|
| 520 ## - SUMMARY, ETC. |
|---|
| Expansion of summary note |
|
| -- |
|
| Assigning source |
|
| Summary, etc. |
How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society. -Pref. |
| Uniform Resource Identifier |
<a href=""></a> |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
| -- |
|
| Source |
|
| 533 ## - REPRODUCTION NOTE |
|---|
| Physical description of reproduction |
|
| -- |
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| Type of reproduction |
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| Date of reproduction |
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| Place of reproduction |
|
| Note about reproduction |
|
| Agency responsible for reproduction |
|
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Authorization |
|
| -- |
|
| Terms governing use and reproduction |
5 |
| 542 ## - INFORMATION RELATING TO COPYRIGHT STATUS |
|---|
| Copyright date |
|
| -- |
|
| Copyright statement |
|
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
|
| -- |
|
| Information code or alphabet |
|
| 583 ## - ACTION NOTE |
|---|
| Institution to which field applies |
|
| -- |
|
| Action agent |
|
| Time/date of action |
|
| Action |
|
| Action identification |
|
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
|
| -- |
|
| Provenance (VM) [OBSOLETE] |
|
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Numeration |
|
| -- |
|
| Form subdivision |
|
| Title of a work |
|
| Titles and other words associated with a name |
2 |
| Fuller form of name |
|
| Personal name |
|
| General subdivision |
0 |
| Geographic subdivision |
|
| Dates associated with a name |
|
| Chronological subdivision |
|
| 610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Subordinate unit |
|
| -- |
|
| Form subdivision |
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| Title of a work |
2 |
| General subdivision |
|
| Corporate name or jurisdiction name as entry element |
|
| Form subheading |
0 |
| Name of part/section of a work |
|
| Geographic subdivision |
|
| Date of meeting or treaty signing |
6 |
| Chronological subdivision |
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| 611 ## - SUBJECT ADDED ENTRY--MEETING NAME |
|---|
| Meeting name or jurisdiction name as entry element |
|
| -- |
|
| Date of meeting or treaty signing |
|
| Number of part/section/meeting |
2 |
| Location of meeting |
0 |
| Form subdivision |
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| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| General subdivision |
|
| -- |
|
| Uniform title |
|
| Date of treaty signing |
|
| Name of part/section of a work |
20 |
| Form subdivision |
|
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM |
|---|
| Source of heading or term |
|
| -- |
|
| Chronological term |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
|
| -- |
|
| Topical term or geographic name entry element |
Mass media. |
| Active dates |
|
| Topical term following geographic name entry element |
|
| Geographic subdivision |
|
| Chronological subdivision |
20 |
| Form subdivision |
|
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| General subdivision |
|
| -- |
|
| Geographic name |
|
| Chronological subdivision |
20 |
| Form subdivision |
|
| Geographic subdivision |
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| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Authority record control number or standard number |
|
| -- |
|
| Genre/form data or focus term |
|
| Chronological subdivision |
2 |
| Geographic subdivision |
|
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Relationship information |
|
| -- |
|
| Title of a work |
|
| Titles and other words associated with a name |
|
| Numeration |
|
| Version |
1 |
| Fuller form of name |
|
| Date of a work |
|
| Form subheading |
40 |
| Name of part/section of a work |
|
| Dates associated with a name |
|
| Relator term |
|
| Personal name |
|
| Language of a work |
|
| Number of part/section of a work |
6 |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Subordinate unit |
|
| -- |
|
| Title of a work |
|
| Location of meeting |
|
| Relator term |
|
| Date of a work |
|
| Form subheading |
40 |
| Name of part/section of a work |
|
| Date of meeting or treaty signing |
5 |
| Language of a work |
|
| Number of part/section/meeting |
6 |
| Corporate name or jurisdiction name as entry element |
|
| 711 ## - ADDED ENTRY--MEETING NAME |
|---|
| Meeting name or jurisdiction name as entry element |
|
| -- |
|
| Date of meeting or treaty signing |
|
| Number (BK CF MP MU SE VM MX) [OBSOLETE] |
|
| Number of part/section/meeting |
|
| Title of a work |
|
| Location of meeting |
|
| 730 ## - ADDED ENTRY--UNIFORM TITLE |
|---|
| Version |
|
| -- |
|
| Uniform title |
|
| Date of treaty signing |
|
| Number of part/section of a work |
|
| Name of part/section of a work |
|
| Date of a work |
|
| Language of a work |
|
| Form subheading |
|
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| -- |
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| -- |
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| Uncontrolled related/analytical title |
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| -- |
|
| -- |
|
| Number of part/section of a work |
|
| -- |
6 |
| 753 ## - SYSTEM DETAILS ACCESS TO COMPUTER FILES |
|---|
| Operating system |
|
| -- |
|
| Make and model of machine |
|
| 767 ## - TRANSLATION ENTRY |
|---|
| Title |
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| -- |
|
| Record control number |
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| 770 ## - SUPPLEMENT/SPECIAL ISSUE ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Material-specific details |
|
| Title |
|
| Edition |
|
| -- |
|
| Relationship information |
|
| Abbreviated title |
|
| 775 ## - OTHER EDITION ENTRY |
|---|
| Title |
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| -- |
|
| Record control number |
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| International Standard Serial Number |
|
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Uniform title |
|
| -- |
|
| Main entry heading |
|
| Place, publisher, and date of publication |
|
| Edition |
|
| International Standard Book Number |
|
| Relationship information |
|
| Title |
|
| International Standard Serial Number |
|
| Physical description |
|
| Qualifying information |
|
| Record control number |
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| 780 ## - PRECEDING ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Main entry heading |
|
| Related parts |
|
| Title |
|
| Record control number |
|
| 785 ## - SUCCEEDING ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| Main entry heading |
|
| International Standard Serial Number |
|
| 787 ## - OTHER RELATIONSHIP ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Relationship information |
|
| Title |
|
| Record control number |
|
| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| -- |
|
| Dates associated with a name |
|
| Language of a work |
|
| Date of a work |
|
| Title of a work |
0 |
| Fuller form of name |
|
| Volume/sequential designation |
|
| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
|
| -- |
|
| Subordinate unit |
|
| Date of a work |
|
| Title of a work |
|
| -- |
|
| Volume/sequential designation |
|
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Number of part/section of a work |
|
| Language of a work |
0 |
| Volume/sequential designation |
|
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |