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Cao, James Michael, Co, Angela Concesa, Julio, Angel, Simangan, Sidmyr Sosthenes, Villanueva, Andrea Amor |
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Pandesqueso: A feasibility study of squash and quezo flavored pandesal in Manila |
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Cao, James Michael, Co, Angela Concesa, Julio, Angel, Simangan, Sidmyr Sosthenes, Villanueva, Andrea Amor |
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202346 |
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Feasibility Study: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2023 |
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EXECUTIVE SUMMARY: Name of the Company Three AJ'S Pandesqueso - Three AJ's Pandesqueso is a collective name for the principal proponent's names, whereby Three A denotes Angel, Angela, and Andrea, while the letter J stands for James, and the letter S stands for Sidmyr. The name Pandesqueso is a fusion name originating from the words Pandesal, Squash, and Queso, symbolizing the company's commitment to using natural, healthy, and diverse ingredients in its product offering. The business venture's name, Three AJ's Pandesqueso, reflects the company's team-oriented philosophy, whereby every proponent is vital in running the venture successfully. The name acknowledges each member's contributions while emphasizing the venture's collective and collaborative nature. The name Three AJ's Pandesqueso conveys that the company embodies diverse perspectives, interdisciplinary approaches, and harmony among its members. Summary of Findings Management Aspect Five (5) proprietors handle the firm; this is a joint partnership in which the Owners pay equal to the business capital and to maintain legal compliance in the firm, the partners agreed to implement a general partnership contract establishing particular terms that safeguard their legal and financial interests. The Three AJ'S Pandesqueso will register with the Security and Exchange Commission, Social Security System, and Bureau of Internal Revenue. They also obtained a barangay clearance and business permit to operate the business within the area. The business employees consist of the following: (a) general manager, (b) accountant, (c) two bakers, (d) service crew, a total of 5 personnel. The employees will have leave benefits such as paternity and maternity leave, social security system and pag-ibig loans and contribution benefits to insured the employees, philhealth to medical insurance of the employees , and lastly a 13th month pay benefits were given for their hard work. The company will ensure that there will be an internal control to prevent any issues that might happen in the future. The organization's policies, rules, and regulations are divided into four (4) sections: operations policies in which the business will open 5am to 4pm. Customer service where the employees assist the consumer and lastly, the offenses and penalties that the business will follow to have a fair judgment when there are when employees do not follow the rules and regulations. Marketing Aspect People residing in Moriones, Tondo, are the Pandesqueso target market since they have an advantage over the local bakers. Bakeries in the area typically offer plain Pandesal or malunggay flavored, but the Pandesqueso is a new twist to the public's taste regarding the staple Pandesal. With the market research conducted by the proponents through survey, it was revealed that Pandesal is consumed by the majority of the respondents (100%). In relation, 92% of the respondents declared that their household was willing to purchase the Pandesqueso, and 79% stated that they are most likely to purchase the product and projected to try it five times a week (55% of the respondents). The Pandesqueso will utilize both online and onsite platforms to promote the business and reach a wider audience to market the product. The projected demand for Pandesqueso shows a total demand of 6,754,176 (in pieces) in 2024. The supply analysis, with an estimated average annual growth rate of 3.1%, showed a projected supply of 1,558,872 in 2024. The demand gap widens every year. In 2024, it was projected to have a demand gap of 5,242,176; by 2028, it was estimated to have 11,835,907. The Pandesqueso store's unit continuously rises yearly, showing that market share grows as it adapts to supply changes to satisfy consumer demand. Technical Aspect In making a pandesqueso product, the baker must first guarantee that the supplier, such as those from the wet market and baker's world, provides high-quality raw materials. The equipment, such as ovens, trays, knives, stainless bowls measuring cups, and spoons, must be cleaned and sanitized. After that, prepare the raw components, cook the filling,, knead a dough, and bake the product. To avoid food contamination, the product must be stored on tray racks. Pandesqueso will be packed in kraft paper and delivered to customers. The Pandesqueso weighs 60 grams and will cost 15 pesos per piece. The physical store will be in Tondo Manila, precisely in Moriones Tondo. This is advantageous for the business because Moriones is close to Tondo High School and Moriones Tondo Market, two prominent community businesses that see a high volume of people every day. The target customers are located at barangay 41-43 because it is the most near to the physical store. The allocated area for the business is 40 sqm, and the monthly bills such as water supply, electricity, internet, and gas shall be paid on time. Employees must wear their uniform and identity card and adhere to sanitation and safety standards and waste disposal. Financial Aspect The business will have a proposed capital of Php 1,000,000 from the five contributors, who will contribute Php 200,000 each. Then the computed total initial project cost will be Php 995, 633.57, in which it will have a remaining Php 4, 366, 44 cash balance. By performing the projected financial ratios, especially the profitability ratios, it can be concluded that the company's gross margin, operations, total assets, and capital investments are profitable and feasible. years. The company's payback period from 2024 to 2028 was estimated at 1.29 Socio-economic Aspect Pandesqueso has the potential to contribute to the community through improved health and nutrition, a unique approach to the traditional Pandesal, and a focus on providing reasonably priced products. This could lead to an improved healthy lifestyle because the product is accessible to a niche market of individuals with specific dietary options. Additionally, its commitment to sustainability and ethical business practices can lead to more environmentally conscious and socially responsible practices, positively impacting the industry's reputation and consumer trust. Pandesqueso is a startup venture promoting sustainable social and economic development by utilizing locally sourced ingredients and creating job opportunities for the local community. The venture will contribute to the socioeconomic benefits of the venture by sourcing ingredients from local farmers, promoting sustainable farming practices, and boosting consumer demand for healthier and more unique Pandesal that is more accessible. One of the vast benefits of pandesqueso is that it provides nutritious and delicious Pandesal, which will become one of our community's favorite foods. Eating Pandesal will be healthy because it contains vitamins, minerals, and antioxidants in squash, which provide several health benefits. Squash contains antioxidants that can help reduce oxidative stress. This, in turn, may aid in cancer prevention. Pandesqueso's innovative take on the traditional Pandesal provides several socioeconomic benefits to the Bread and Pastry Industry. To begin, the company offers a fresh, nutritious, and delicious alternative to traditional Pandesal, catering to changing market preferences. This opens up a new market segment and raises the overall demand for bread and pastry products, resulting in industry growth and job creation. |
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| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Uniform title |
|
| -- |
|
| Main entry heading |
|
| Place, publisher, and date of publication |
|
| Edition |
|
| International Standard Book Number |
|
| Relationship information |
|
| Title |
|
| International Standard Serial Number |
|
| Physical description |
|
| Qualifying information |
|
| Record control number |
|
| 780 ## - PRECEDING ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Main entry heading |
|
| Related parts |
|
| Title |
|
| Record control number |
|
| 785 ## - SUCCEEDING ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| Main entry heading |
|
| International Standard Serial Number |
|
| 787 ## - OTHER RELATIONSHIP ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Relationship information |
|
| Title |
|
| Record control number |
|
| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| -- |
|
| Dates associated with a name |
|
| Language of a work |
|
| Date of a work |
|
| Title of a work |
0 |
| Fuller form of name |
|
| Volume/sequential designation |
|
| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
|
| -- |
|
| Subordinate unit |
|
| Date of a work |
|
| Title of a work |
|
| -- |
|
| Volume/sequential designation |
|
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Number of part/section of a work |
|
| Language of a work |
0 |
| Volume/sequential designation |
|
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |