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Alano, Samantha Nicole B., Javierto, Rosenda Mae R., Molon, Mirjan Julia Valen F., Reyes, James Andrei T., Suarez, Kyle Justin N. |
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A feasibility study of ergospace: Ergonomically designed chairs showroom office fixtures |
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4529246 |
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163 pages |
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Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024 |
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Executive Summary I. COMPANY NAME The name Ergospace is a combination of the words ergonomics and space. It evokes the idea of a chair that is designed to be both ergonomic and comfortable that is designed to provide users with the space they need to move and work freely, without sacrificing comfort. The image of the Ergospace logo reinforces this idea. II. COMAPANY LOGO The company logo is black and white with a chair in the center. The chair is stylized to look like a person sitting up straight, with a strong back and neck. This shows the company's focus on ergonomic furniture. The logo is simple but effective. It is easy to read and remember, and it conveys the company's core message of comfort and support. The black and white color scheme is also professional and sophisticated, making it a good choice for a company that sells high-quality furniture. III. LOCATION OF THE ENTERPRISES The company logo is black and white with a chair in the center. The chair is stylized to look like a person sitting up straight, with a strong back and neck. This shows the company's focus on ergonomic furniture. The logo is simple but effective. It is easy to read and remember, and it conveys the company's core message of comfort and support. The black and white color scheme is also professional and sophisticated, making it a good choice for a company that sells high-quality furniture. IV. DESCRIPTION OF THE BUSINESS Health and well-being have become crucial in today's fast-paced and advanced environment for workers and individuals. Our company proposal seeks to undertake a feasibility study in order to identify a clear market niche for high-end, health-friendly workstation solutions. Our showroom demonstrates the value of ergonomic design in modern workspaces while keeping up with the latest styles. Indulge in a carefully chosen selection of high-end products made to improve comfort, encourage wellbeing, and satisfy a range of aesthetic tastes. Our showroom business perfectly presents our dedication to providing innovative solutions that skillfully combine form and function. Welcome to Ergospace, where comfort and innovation meet and productivity and design work together harmoniously. Our showroom serves as your entryway to a carefully curated selection of office furniture and chairs with ergonomic designs that will turn your workstation into a productive and well-being haven. Ergospace has a wide selection of modern, affordably priced furniture designed to promote excellent posture and reduce back pain, including gaming seats and office chairs. These chairs are more than simply furniture; with features like headrests for maximum comfort and adjustable lumbar support, they're made to improve your productivity and well-being. For our target market, Ergospace offers a valuable opportunity to experience the product directly, while also catering to every budget and placing a premium on quality above cost. V. LONG RUN OBJECTIVES For the next five years Ergospace plans to become the leading retailer of ergonomic chairs and gaming chairs in the Philippines, known for its wide selection, competitive prices, and excellent customer service. Objectives: - Increase market share by 15% within five years. - Expand our product offerings to include a wider range of ergonomic and gaming chairs, as well as related accessories. - Open new retail locations in key cities throughout the Philippines. - Develop a strong online presence and e-commerce platform. - Become a trusted partner to businesses and organizations, helping them to create healthy and productive workspaces. VI. FINANCIAL ASSUMPTION The following assumptions were used: 1 All units that acquired are sold, thus no ending inventory at year end. 2 80% of units were sold on cash while the other 20% on account. 3 Cost price of inventory and selling price remain constant. 4 All taxes have been paid. 5 No sales returns were made. 6 No sales discounts were made. 7 75% of inventories were purchased on cash while the other 25% on account. 8 All expenses are paid in cash. 9 No interest was received and paid. 10 All supplies have been used at year end. 11 No additional employees were hired No increase in salaries. VII. SUMMARY OF FINDINGS The survey encompassing 168 respondents provides a comprehensive understanding of demographic profiles, sitting habits, ergonomic and showroom preferences, and consumer buying behaviors. The demographic profile reveals a predominant age cohort of 27-42 (39.9%), with male respondents constituting the largest gender segment (40.5%). Most participants are employed (35.7%), fall within the PHP 20,833 to PHP 41,666 monthly income range (37.5%), are single (57.1%), homeowners (79.8%), and owners of offices (64.3%). Section Il highlights sitting habits, with 58.3% spending 6+ hours daily at desks, and 97.6% experiencing discomfort. Back pain is prevalent (76.8%), followed by neck (63.7%) and shoulder pain (61.3%). In Section II, findings from 176 respondents emphasize the importance of ergonomic chair features, with adjustable height (85.23%), lumbar support (56.82%), and different seat materials (52.27%) topping the list. Section Ill reveals a strong willingness to incorporate wellness ergonomics (95.8%), switch to durable chairs (94%), and prioritize ergonomic considerations in workspaces (70.2%). Budget preferences for ergonomic chairs vary, with 38.1% willing to invest PHP 25,000 and above. Section IV explores showroom preferences, with respondents valuing a wide product selection (72%), interactive displays (57.7%), knowledgeable staff (54.2%), and comfortable seating areas (45.8%). Showroom trials significantly influence purchases (69.6%), while concerns about a lack of selection deter buying (63.7%). Brand preferences lean towards Herman Miller Philippines (50.6%), followed by Ofix Philippines (28%) and Musso Philippines (21.4%). Respondents express a strong interest in discounts and promotions (65.5%). In conclusion, the findings underscore the importance of ergonomic considerations in office furniture choices, with a focus on diverse features and preferences, including a strong inclination towards reputable brands and cost-saving incentives. Furthermore, the survey focused on manufacturers and their interest in distributing ergonomic chairs for the Ergospace Showroom. Demographic information revealed an even distribution among respondents from Herman Miller, Ofix, and Musso, with diverse locations including Taguig City, Quezon City, and Alabang City. All respondents identified as manufacturers, emphasizing a 100% consensus on their role. Business operation durations varied, with 33.3% each for 5 to 10 years, 10 to 20 years, and over 20 years. The preferred distribution channel was direct selling, showing a 100% agreement. In terms of interest in Ergospace Showroom, 66.7% found customer experience appealing, and 33.3% considered location important. Respondents prioritized target market fit and long-term vision (100%), with 66.7% emphasizing product quality and 33.3% customization. The benefits of showcasing in Ergospace received 100% agreement for increased visibility. Manufacturing capacities varied, and projected sales to Ergospace ranged from 100 to 300 units (66.7%) and. 300 to 500 units (33.3%). In product evaluation, all respondents recognized market demand (100%) and expressed a 100% willingness to offer customization. Additionally, 100% agreed to collaborate with the Ergospace showroom directly. The survey reflects a strong consensus on various partnership considerations, indicating a positive industry outlook. |
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| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Uniform title |
|
| -- |
|
| Main entry heading |
|
| Place, publisher, and date of publication |
|
| Edition |
|
| International Standard Book Number |
|
| Relationship information |
|
| Title |
|
| International Standard Serial Number |
|
| Physical description |
|
| Qualifying information |
|
| Record control number |
|
| 780 ## - PRECEDING ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Main entry heading |
|
| Related parts |
|
| Title |
|
| Record control number |
|
| 785 ## - SUCCEEDING ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| Main entry heading |
|
| International Standard Serial Number |
|
| 787 ## - OTHER RELATIONSHIP ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Relationship information |
|
| Title |
|
| Record control number |
|
| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| -- |
|
| Dates associated with a name |
|
| Language of a work |
|
| Date of a work |
|
| Title of a work |
0 |
| Fuller form of name |
|
| Volume/sequential designation |
|
| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
|
| -- |
|
| Subordinate unit |
|
| Date of a work |
|
| Title of a work |
|
| -- |
|
| Volume/sequential designation |
|
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Number of part/section of a work |
|
| Language of a work |
0 |
| Volume/sequential designation |
|
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |