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Adriano, Mardy A., Bernales, Michael Jacob L., Dimaranan, Andrea S., Oria, Ma. Ellaine L., Rivera, Shannen Maroe C. |
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| 245 #0 - TITLE STATEMENT |
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Femme Fitness Gym & Haven: A Feasibility Study on women's gym and wellness at Bonifacio Global City |
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Adriano, Mardy A., Bernales, Michael Jacob L., Dimaranan, Andrea S., Oria, Ma. Ellaine L., Rivera, Shannen Maroe C. |
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6 |
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4529246 |
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145 pages |
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| 500 ## - GENERAL NOTE |
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Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024 |
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56 |
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| 520 ## - SUMMARY, ETC. |
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Executive Summary I. Name of the Company Femme Fitness Gym & Haven The name Femme Fitness Gym & Haven conveys the objective of the company, emphasizing its commitment to providing women with a welcoming and supportive space to reach their fitness goals. Fitness sums up the Gym's primary goal, yet Femme radiates femininity and empowerment. Including the Gym highlights the facility's responsibility for providing the tools and equipment required for physical training. Adding the word Haven broadens the business's appeal by implying a haven of comfort and leisure, where women can not only work out but also rest and recharge. This emphasis on comprehensive wellbeing distinguishes the Gym from traditional gym facilities and speaks to the diverse needs of women. Combining all these elements, Femme Fitness Gym & Haven's distinctive offers are appropriately represented in a cohesive and aesthetically pleasing company name. II. Company Logo Femme Fitness Gym & Haven's company logo is welcoming and has a feminine image. It has a soft, rounded typeface in pink and purple hues, which are frequently connected to femininity and empowerment. The logo's design is also simple and modern; its straightforward form makes it simple to read and recall. Additionally, an illustration of a woman holding up a barbell is incorporated into the design, serving as the symbol of the business and helping users understand what the business is all about, which is a gym for women. The use of two colors also distinguishes it from other fitness gym logos. Pink and purple are the two colors used in the logo. Pink is frequently connected to femininity and empowerment, whereas purple is connected to luxury and royalty. Together, these two colors provide a logo that is inviting and feminine. Overall, the logo's layout and color palette work well together because they are simple, eye-catching, and symbolic. The target audience for the Gym is well-represented by the logo, which exudes femininity, strength, and confidence. III. Location of the Business The chosen location of Femme Fitness Gym & Haven is at Bonifacio Global City, Taguig, specifically at High Street South Corporate Plaza. It is a standout office and commercial building developed by Alveo Land, an Ayala Group of Companies subsidiary. It connects the western and eastern portions of BGC. Given its accessibility and convenience, High Street South Corporate Plaza in BGC, Taguig, is an excellent location for Femme Fitness Gym & Haven. It is a thriving neighborhood for both households and businesses. Many young, professional women who live in BGC are starting to place a higher priority on their physical well-being. The chosen location makes Femme Fitness Gym & Haven an ideal fit for the area. IV. Description of Business Femme Fitness Gym and Haven is a premium women-exclusive gym tailored for the vibrant female workforce and Bonifacio Global City, Taguig (BGC) residents. Our establishment offers a unique haven designed to meet the fitness needs of modern women, providing top-tier workout facilities and an exclusive and healthy environment. Situated within BGC, our Gym aims to provide unparalleled convenience and accessibility to accommodate busy professionals' and residents' demanding schedules. We understand the challenges of juggling work, life, and fitness aspirations. Therefore, our Gym seamlessly integrates into daily routines, making fitness an effortless part of every lifestyle. In addition to our comprehensive workout facilities, our snack bar complements people's fitness routines. We offer a thoughtfully curated selection of healthy and nutritious options, catering to various dietary preferences and post-workout needs. We aim to fuel the body and enhance people's overall well-being, recognizing the symbiotic relationship between exercise and nutrition. Beyond physical wellness, Femme Fitness Gym and Haven aims to foster a holistic and empowering experience for every woman who walks through our doors. Our environment is carefully cultivated to evoke comfort, confidence, and camaraderie, ensuring women feel supported and inspired as they work towards their fitness goals. Our dedicated team is committed to providing personalized support, guidance, and motivation, fostering a community where each member thrives on their journey to a healthier lifestyle. We aspire to be more than just a gym; we aspire to be a sanctuary-a space where women find solace, empowerment, and the equipment to achieve their health and fitness aspirations while being part of a supportive and uplifting community. V. Long-run Objectives Femme Fitness Gym and Haven endeavors to establish itself as the ultimate fitness venue for the bustling female professionals and residents of BGC, Taguig. Our primary goal is to solidify our position as the go-to women-exclusive Gym by consistently enhancing our facilities, ensuring they remain top-notch and aligned with the evolving fitness needs of modern women. We also seek to foster a community-driven environment that promotes not solely physical fitness but holistic well-being, offering diverse workout activities and wellness programs tailored for women of all fitness levels. In the long run, our focus remains on providing unparalleled convenience and accessibility. We aspire to seamlessly incorporate fitness into the lives of the female workforce and residents, offering flexible scheduling, innovative fitness classes, and personalized training sessions that accommodate their busy schedules. Additionally, our commitment to wellness extends to our snack bar, where we plan to expand our range of healthy and nutritious options, catering to varying dietary preferences and supporting the fitness goals of our members. As a long-term vision, Femme Fitness Gym and Haven aims to become a prominent representation of support and empowerment for women seeking a welcoming space to achieve their fitness aspirations. We strive to foster a culture of inclusivity while continuously innovating our services to meet the ever-evolving needs of our customers. Ultimately, we aspire to be more than just a gym -we want to inspire women to lead happier and healthier lives within the dynamic landscape of BGC, Taguig, and beyond. VI. Highlight of Major Assumption The success of Femme Fitness Gym & Haven is dependent on certain assumptions. First, a consistent and significant demand for a women-only gym and healthy snack bar in BGC is driven by the local female population's lifestyle choices and health-conscious trends. Economic stability is assumed in BGC, supporting disposable incomes that prioritize fitness and wellness. The competitive landscape allows Femme Fitness to carve a distinct niche, and local partnerships are feasible for sourcing snack bar items. Compliance with government regulations, effective marketing strategies, and efficient staff training and integration are assumed. The assumption is that member retention is achievable through high-quality fitness services and the convenience of an on-site healthy snack bar. The business model also impacts changing women's lifestyle habits, encouraging them to prioritize fitness and healthier eating choices. Regular reviews will be required to ensure alignment with changing market dynamics and customer preferences. VII. Summary of Finding Marketing Summary Femme Fitness Gym & Haven caters primarily to women ages 18 and above who are residents in BGC and who value personalized fitness programs and holistic wellness along with easy access to healthy snacks. Effective marketing strategies, such as digital campaigns and strategic partnerships, have reached this audience, highlighting the integrated gym and snack bar offerings. The impact assessment reveals a favorable relationship between the snack bar and the general perception of the brand, establishing the Gym as a one-stop shop for wellness and encouraging community involvement. Maintaining and growing this positive brand image in the community will require constant observation and flexible marketing tactics. Management Summary A partnership dedicated to offering women a comprehensive wellness experience was founded by five people and is called Femme Fitness Gym & Haven. The managing partners promote an integrated corporate structure focused on accomplishing shared goals by sharing duties, risks, and rewards equally. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Roles, managing partners' personal information, and necessary job requirements are clearly defined in the organizational framework to ensure smooth operations. For a partnership to succeed, effective communication and transparency are essential. The company aims to become the community's go-to option, focusing on sustainability and ease of use, by providing convenient, superior fitness and nution services. Accessibility, creativity, sustainability, customer-centricry, involvement in the community, dependability, and quality are all considered core values. The stages of business registration, employee pay, and company policies, rules, and regulations, including a code of conduct and operational guidelines, are all covered in the management summary. Penalties and infractions are part of the framework for staff adherence. The establishment process is finally outlined in a project timeline (Gantt chart), which guarantees clarity on progress and milestones. Technical Summary Femme Fitness Gym & Haven's operating hours will be from 8 am to 8 pm, Mondays to Sundays. The Femme Fitness Gym & Haven can accommodate 30 people per hour. It is located at High Street South Corporate Plaza in BGC, Taguig, which stands as a prime location that epitomizes accessibility and convenience for individuals seeking a comprehensive gym experience and fitness facilities in the vicinity. Femme Fitness Gym & Haven also offers four (4) membership types such as standard, premium, senior, and family, which have different inclusions depending on the type of membership the custom |
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<a href=""></a> |
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| Form subheading |
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| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| -- |
|
| -- |
|
| Uncontrolled related/analytical title |
|
| -- |
|
| -- |
|
| Number of part/section of a work |
|
| -- |
6 |
| 753 ## - SYSTEM DETAILS ACCESS TO COMPUTER FILES |
|---|
| Operating system |
|
| -- |
|
| Make and model of machine |
|
| 767 ## - TRANSLATION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| 770 ## - SUPPLEMENT/SPECIAL ISSUE ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Material-specific details |
|
| Title |
|
| Edition |
|
| -- |
|
| Relationship information |
|
| Abbreviated title |
|
| 775 ## - OTHER EDITION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Uniform title |
|
| -- |
|
| Main entry heading |
|
| Place, publisher, and date of publication |
|
| Edition |
|
| International Standard Book Number |
|
| Relationship information |
|
| Title |
|
| International Standard Serial Number |
|
| Physical description |
|
| Qualifying information |
|
| Record control number |
|
| 780 ## - PRECEDING ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Main entry heading |
|
| Related parts |
|
| Title |
|
| Record control number |
|
| 785 ## - SUCCEEDING ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| Main entry heading |
|
| International Standard Serial Number |
|
| 787 ## - OTHER RELATIONSHIP ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Relationship information |
|
| Title |
|
| Record control number |
|
| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| -- |
|
| Dates associated with a name |
|
| Language of a work |
|
| Date of a work |
|
| Title of a work |
0 |
| Fuller form of name |
|
| Volume/sequential designation |
|
| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
|
| -- |
|
| Subordinate unit |
|
| Date of a work |
|
| Title of a work |
|
| -- |
|
| Volume/sequential designation |
|
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Number of part/section of a work |
|
| Language of a work |
0 |
| Volume/sequential designation |
|
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |