| 000 -LEADER |
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| fixed length control field |
04036nam a2200301Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
92194 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ft8151 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251117094344.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250327n 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
engtag |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 A38 2024 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aguilar, Princess Ann P. Babar, Shainah P. Bautista, Ma. Sherwina Kathlene M. Berceles, Janina N. Bermundo, Jenna Mae V. Dasco, Jenny Rose R. Dela Cruz, Marc Remor A. Malonzo, Nicole G. Urmatan, Jeremie E. Villarama, Mary Grace S. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Tiktok influencer marketing and purchasing decision on make-up products: A proposed promotional strategy |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
. |
| Name of producer, publisher, distributor, manufacturer |
. |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
Business Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024 |
| 336 ## - CONTENT TYPE |
|---|
| Content type code |
. |
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Materials specified |
0 |
| Media type code |
. |
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Materials specified |
0 |
| Carrier type code |
. |
| Carrier type term |
volume |
| Source |
rdacarrier |
| 385 ## - AUDIENCE CHARACTERISTICS |
|---|
| Audience term |
2 |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
ABSTRACT This research investigated the relationship between Tik Tok influencer marketing and purchasing decision of make-up products among the students of the Pamantasan ng Lungsod ng Maynila (PLM). The study aimed to give understanding of the most influential aspects of TikTok influencer marketing in the purchase decisions of PLM students on make-up products. Adopting a quantitative descriptive correlational approach with non-probability convenience technique and quota sampling, the study surveyed 200 PLM students to gather their insights using questionnaires as a main instrument. Percentage and frequency was used to analyze the demographics Weighted mean and standard deviation was used to analyze the aspects of TikTok Influencer Marketing, and the demographics of the respondents and Spearman's tho was used to analyze the relationship between the two variables. This is to gauge information on their purchasing decisions in make-up products and marketing strategies used by Tik Tok influencers. The research uncovered a statistical analysis with interpretations of no significant correlation between Tik Tok influencer marketing and purchasing decisions. These findings emphasized the analysis of the effectiveness of promotional strategies, adapting to changing consumer behaviors and preferences to optimize their influence across all marketing efforts. Keywords: Tik Tok Influencer, Tiktok Influencer Marketing; Purchase Decision; Make-up products; Social Media Platform |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
ABSTRACT This research investigated the relationship between Tik Tok influencer marketing and purchasing decision of make-up products among the students of the Pamantasan ng Lungsod ng Maynila (PLM). The study aimed to give understanding of the most influential aspects of TikTok influencer marketing in the purchase decisions of PLM students on make-up products. Adopting a quantitative descriptive correlational approach with non-probability convenience technique and quota sampling, the study surveyed 200 PLM students to gather their insights using questionnaires as a main instrument. Percentage and frequency was used to analyze the demographics Weighted mean and standard deviation was used to analyze the aspects of TikTok Influencer Marketing, and the demographics of the respondents and Spearman's tho was used to analyze the relationship between the two variables. This is to gauge information on their purchasing decisions in make-up products and marketing strategies used by Tik Tok influencers. The research uncovered a statistical analysis with interpretations of no significant correlation between Tik Tok influencer marketing and purchasing decisions. These findings emphasized the analysis of the effectiveness of promotional strategies, adapting to changing consumer behaviors and preferences to optimize their influence across all marketing efforts. Keywords: Tik Tok Influencer, Tiktok Influencer Marketing; Purchase Decision; Make-up products; Social Media Platform |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Classification |
Filipiniana |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
5 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
academic writing |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
lcc |
| Item type |
Thesis/Dissertation |
| Koha issues (borrowed), all copies |
1 |
| Source of classification or shelving scheme |
|