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Alisla, Ashley Nicole T., Babista, Shiela Marie C., Feliciano, Edward Yzed T., Jaramillo,Jelly Rose B., Limin, Franchesca Yvette D., Nicolas, Jennievieve D., Panganiban, Kriselle Ann S., Prado, Czarinah Mae L., Reyes, Anieka Annrose S. |
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FurWell: The feasibility study of aftercare services for pets in Bonifacio Global City, Taguig |
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4523146 |
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Feasibility Study: (BSBA major ion Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023 |
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Executive Summary I. COMPANY NAME FurWell is the name of the company that offers pet aftercare services. One of the owners of the business, Ashley Nicole T. Alisla, is the creator. FurWell is a creative mashup of fur, which alludes to furry friends, and farewell, which connotes a dignified and considerate farewell ritual. FurWell, offers assistance and care to both pets and their owners in trying times. II. COMAPANY LOGO The FurWell logo has more purposes than only serving as a visual trademark for an aftercare service. It conveys a message of kindness, inclusivity, and acknowledgement of the significant influence that pets have on a pet owner's lives. The halo, clouds, and paw prints work together to tell a beautiful story that captures the essence of FurWell's purpose to offer respectful and compassionate aftercare services that respect the individual lives of all breeds of pets. The halo represents awe and joy, going beyond simple physical care to include the spiritual and emotional value of a pet's life. Clouds have a calming, meditative quality that represents the transitional path of a pet's spirit. Like human fingerprints, paw prints highlight the distinctiveness and cherished nature of each pet. Additionally, the waxing crescent moon phase is viewed as a chance to rebuild a person's life and their future. In the logo, the waxing crescent moon symbolizes that the FurWell wants the pet owners to build an even more suitable and stronger life for themselves. The logo's use of the hues blue, orange, and black adds additional level to its design. Assuring pet owners through a trying period, blue can arouse feelings of security and trust. Given that orange is a color associated with warmth and energy, it may signify the vivid recollections and lasting impression that pets leave behind. Black can give a feeling of formality and class, giving the overall design a modest air. In conclusion, the FurWell logo skillfully blends visual components and hues to convey a message of comprehensive aftercare services, respect for every pet's life, and a mix of serenity, warmth, and dignity throughout the process. III. LOCATION OF THE ENTERPRISES FurWell, an aftercare services for pets, has chosen 29 Bayani Road, as its strategic location since it is just 8-7 minutes away from Bonifacio Global City (BGC). Residents in BGC presents a large potential customer base for FurWell, due to thriving pet-owning community, rising disposable income, limited competition, deep-rooted emotional connection to pets, and active pet community. Therefore, the chosen location offers a distinctive opportunity to fill the market, take advantage of the existing pet-friendly atmosphere, and collaborate with established veterinary clinics and pet businesses. DESCRIPTION OF THE BUSINESS FurWell is a launch of pet aftercare service concept in 29 Bayani Road, minutes away from Bonifacio Global City as our target market are the pet owners from this area, aiming to transform the industry by offering eco-friendly cremation which is called aquamation. The business prioritizes providing compassionate and sustainable alternatives to traditional procedures. FurWell's facilities include a welcoming lobby, a customer service area, a pet viewing room, a cremation room, and office space. Their core focus is on becoming a leading provider of pet aftercare services, with aquamation as their primary technique, catering to environmentally conscious pet owners. In addition, FurWell will offer a variety of packages that will be available to the customers; for Package A, Aquamation with Basic Package and Pet Viewing (it includes basic box, photo and clay paw print, hair and teeth sample, cloth ash pouch); for Package B, Aquamation with Standard Package and Pet Viewing (includes keepsake box, bamboo/ceramic urn, photo and clay paw print, hair and teeth sample). FurWell's marketing strategy involves collaboration with local vets and a strong online presence. Establishing a solid network and a good reputation in the community are essential for success. The business will operate twenty-four hours (24 hours) every day from Monday to Sunday. There are no days off because FurWell wants to accommodate their valued customers in this time of difficult moment. Designated employees will do the shifting based on the required working hours. I. LONG RUN OBJECTIVES These long-run goals give FurWell a clear road map, highlighting the goals and main areas of concentration necessary for the company's continued expansion and success in the pet aftercare sector. Leadership: Establish FurWell as the premier provider of pet aftercare services in the City of Taguig, aiming for market leadership by consistently delivering compassionate, eco-friendly, and innovative solutions for pet owners. Strategic Partnerships: Build enduring partnerships with local veterinarians, pet-related businesses, and organizations. Collaborate on promotional standard to achieve goals and objectives. To guarantee smooth operation and optimize productivity. Brand Recognition: Increase FurWell's brand visibility and recognition through effective marketing strategies, both online and offline. Build a positive brand image associated with compassion, dignity, and excellence in pet aftercare. Financial Sustainability: Achieve and maintain financial stability by optimizing Operational efficiency, monitoring costs, and implementing revenue diversification strategies. Aim for steady, sustainable growth while ensuring profitability to support long-term success. Employee Development: Cultivate a skilled and empathetic team through continuous training, professional development, and a positive work environment. Invest in employee well-being, recognizing that the team's dedication contributes significantly to FurWell's success. Regulatory Compliance: Make sure that all laws and rules pertaining to pet aftercare services are strictly followed. Keep the business updated on any modifications to the laws and take proactive steps to ensure that its operations are compliant. I. HIGHLIGHTS OF MAJOR ASSUMPTION Management Aspect The management aspect was developed to be used to run an organization. This involves matters like personnel interactions, organizational structure, decision-making procedures, and leadership styles. Any organization that wants to succeed must have effective management since it sets the standard to achieve goals and objectives. To guarantee smooth operation and optimize productivity. Marketing Aspect In the marketing aspect, FurWell's service description, along with its marketing strategies using the 7Ps (product, price, place, promotion, people, process, and physical environment), as well as the targeted market and segmentation, were determined. The marketing aspect of FurWell was created to determine its target market as well as to develop a marketing plan that will regulate the level of competitiveness of the competition. Technical Aspect The FurWell's technical aspect focuses on its service and implementation procedures as well as the materials needed to start the enterprise. It mainly consists of the procedures, the service and output preparations, and the procedural steps required for the service. In addition, utilities, floor plan, sanitary and safety precautions, and location analysis are shown in this part. Furthermore, the proponents arrived at the prices by carefully weighing the expenses associated with its production. Financial Aspect This part included FurWell's financial records. It consists of the initial financing of each partner, financial statements, and other financial projections. Considering its practicality, the proponents evaluate whether the service may produce a positive return on investment and be profitable while presenting a trustworthy and accurate financial statement. Furthermore, the financial records also play a crucial role in attracting potential investors and securing funding for the business. By presenting a trustworthy and accurate financial statement, FurWell can demonstrate its profitability and potential for growth, increasing its chances of receiving financial support from external sources. Socio - Economic Aspect This chapter will dive into the socio-economic aspect of FurWell. Furthermore, it will give detailed specifics to present the contributions of FurWell in terms of its contributions to the government, economy, and society. |
| 520 ## - SUMMARY, ETC. |
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I. SUMMARY OF FINDINGS The survey conducted in Bonifacio Global City gathered responses from 142 residents. Out of which, 40.1% of the participants are aged between 20-25 years. 62.7% of the total respondents are female. Additionally, 31.7% of the surveyed population reported having a monthly household income of PHP 60,000 or more. This brief demographic overview provides valuable insights into the age distribution, gender composition, and economic profiles of the surveyed population. The data on pet ownership reveals that nearly half of the respondents (47.2%) own five or more pets. Dogs are the most popular choice of pets, with 88.7% of the participants owning them. Among dog owners (124 respondents), the Shih Tzu breed is the most common, accounting for 39.5% of the total. Dogs weighing more than 10kg are reported by 47.6% of the participants, and the age group of 1-2 years old is the most prevalent category, constituting 42.7% of the total. Among cat owners (35 respondents), Persian cats are the most popular, representing 28.6% of the total. 62.9% of cat owners have cats weighing between 1kg and 5kg. The age distribution for cats is evenly split between the age groups of 1-2 years old and 3-4 years old, each at 28.6%. Two respondents reported owning birds, with Love birds and Parrots being equally popular at 50%. The weight and age categories for birds are evenly distributed. Four respondents reported owning rabbits, with New Zealand rabbits being the most popular breed (50%). All of the |
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| Date of treaty signing |
|
| Number of part/section of a work |
|
| Name of part/section of a work |
|
| Date of a work |
|
| Language of a work |
|
| Form subheading |
|
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| -- |
|
| -- |
|
| Uncontrolled related/analytical title |
|
| -- |
|
| -- |
|
| Number of part/section of a work |
|
| -- |
6 |
| 753 ## - SYSTEM DETAILS ACCESS TO COMPUTER FILES |
|---|
| Operating system |
|
| -- |
|
| Make and model of machine |
|
| 767 ## - TRANSLATION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| 770 ## - SUPPLEMENT/SPECIAL ISSUE ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Material-specific details |
|
| Title |
|
| Edition |
|
| -- |
|
| Relationship information |
|
| Abbreviated title |
|
| 775 ## - OTHER EDITION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Uniform title |
|
| -- |
|
| Main entry heading |
|
| Place, publisher, and date of publication |
|
| Edition |
|
| International Standard Book Number |
|
| Relationship information |
|
| Title |
|
| International Standard Serial Number |
|
| Physical description |
|
| Qualifying information |
|
| Record control number |
|
| 780 ## - PRECEDING ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Main entry heading |
|
| Related parts |
|
| Title |
|
| Record control number |
|
| 785 ## - SUCCEEDING ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| Main entry heading |
|
| International Standard Serial Number |
|
| 787 ## - OTHER RELATIONSHIP ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Relationship information |
|
| Title |
|
| Record control number |
|
| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| -- |
|
| Dates associated with a name |
|
| Language of a work |
|
| Date of a work |
|
| Title of a work |
0 |
| Fuller form of name |
|
| Volume/sequential designation |
|
| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
|
| -- |
|
| Subordinate unit |
|
| Date of a work |
|
| Title of a work |
|
| -- |
|
| Volume/sequential designation |
|
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Number of part/section of a work |
|
| Language of a work |
0 |
| Volume/sequential designation |
|
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |