| 000 -LEADER |
|---|
| fixed length control field |
03855nam a2200301Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
92200 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ft8163 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251117101240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250327n 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
engtag |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 B47 2023 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bernales, Michael Jacob L. Bigata, Clarissa Ann B. Molon, Mirjan Julia Valen F. Pastos, Elisa C. Tindugan, Franchesca Mayumi V. Villafuerte, Redelyn N. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Online shopping platform as an electronic world-of-mouth tool and its influence on consumer buying intention |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
. |
| Name of producer, publisher, distributor, manufacturer |
. |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
Business Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023 |
| 336 ## - CONTENT TYPE |
|---|
| Content type code |
. |
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Materials specified |
0 |
| Media type code |
. |
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Materials specified |
0 |
| Carrier type code |
. |
| Carrier type term |
volume |
| Source |
rdacarrier |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
ABSTRACT The study entitled "Online Shopping Platform as an Electronic Word-of-Mouth Tool and its Influence on Consumer Buying Intention" sought to know the influence of Electronic Word-of-Mouth such as Online Reviews and Ratings, Photo and Video Reviews, and Personal Emalis on the buying intentions of Marketing Students when purchasing through online shopping platforms. The researchers asked participation from 100 Marketing Students in Pamantasan ng Lungsod ng Maynila in conducting a survey. Statistical treatments such as Frequency. Weighted Mean, and Kruskal Wallis Test were used to analyze the data. The result showed that out of three forms of eWOM, Online Reviews and Ratings heavily influence the buying intention of the respondents. In terms of buying intentions, the results showed an overall mean of 4.39 for active buying which can be interpreted that the respondents always utilize eWOM before making a buying decision. Based on the results, the researchers concluded that a significant relationship existed between Electronic Word of Mouth and the buying intentions of Marketing Students. With a significance level of 0.05 and a computed alpha of 0.00, the researchers gathered enough evidence to reject the null hypothesis. Results showed that Online Reviews and Ratings and Photo Reviews influence the respondents' passive buying intention while Personal Emails influence the respondents' active buying intention. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
ABSTRACT The study entitled Online Shopping Platform as an Electronic Word-of-Mouth Tool and its Influence on Consumer Buying Intention sought to know the influence of Electronic Word-of-Mouth such as Online Reviews and Ratings, Photo and Video Reviews, and Personal Emalis on the buying intentions of Marketing Students when purchasing through online shopping platforms. The researchers asked participation from 100 Marketing Students in Pamantasan ng Lungsod ng Maynila in conducting a survey. Statistical treatments such as Frequency. Weighted Mean, and Kruskal Wallis Test were used to analyze the data. The result showed that out of three forms of eWOM, Online Reviews and Ratings heavily influence the buying intention of the respondents. In terms of buying intentions, the results showed an overall mean of 4.39 for active buying which can be interpreted that the respondents always utilize eWOM before making a buying decision. Based on the results, the researchers concluded that a significant relationship existed between Electronic Word of Mouth and the buying intentions of Marketing Students. With a significance level of 0.05 and a computed alpha of 0.00, the researchers gathered enough evidence to reject the null hypothesis. Results showed that Online Reviews and Ratings and Photo Reviews influence the respondents' passive buying intention while Personal Emails influence the respondents' active buying intention. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Classification |
Filipiniana |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
5 |
| 611 ## - SUBJECT ADDED ENTRY--MEETING NAME |
|---|
| Location of meeting |
0 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
academic writing |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
lcc |
| Item type |
Thesis/Dissertation |
| Koha issues (borrowed), all copies |
1 |
| Source of classification or shelving scheme |
|