| 000 -LEADER |
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| fixed length control field |
05414nam a2200301Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
92208 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ft8158 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251020132412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250327n 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
engtag |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.13 C33 2023 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Cabildo, Christine Angelu B. Laxa, Jirah Mariano L. Magsisi, Kristine Mae A. Marquez, Maria Isabel A. Olbes, Manilyn M. Padilla, Robin R. Pingol, Franchesca Anne N. Rada, Carmela T. Reyes, Jhelby Eleanor M. Villacorte, Joshua Marie M. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
A Feasibility study on establishing a patata craze food kiosk in Tondo, Manila |
| Medium |
6 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Manila: |
| Name of producer, publisher, distributor, manufacturer |
PLM, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Other physical details |
Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023 |
| 336 ## - CONTENT TYPE |
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| Content type code |
text |
| Content type term |
text |
| Source |
text |
| 337 ## - MEDIA TYPE |
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| Media type code |
unmediated |
| Media type term |
unmediated |
| Source |
unmediated |
| 338 ## - CARRIER TYPE |
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| Materials specified |
0 |
| Carrier type code |
volume |
| Carrier type term |
volume |
| Source |
volume |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
0 |
| 385 ## - AUDIENCE CHARACTERISTICS |
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| Audience term |
2 |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Executive Summary a. Business Description Patata Craze is a business studied by marketing students of Pamantasan ng Lungsod ng Maynila. The proponents came up with the business idea as one of the proponents once established a potato snack business at Tondo, Manila. The said proponent saw the potential of this potato snack business and proposed to the team the idea, the latter liked the proposal, and they started to different ideate snacks made from potatoes. Now, the company offers other cooked potatoes such as cheese sticks, mojos, and fries. It was named Patata Craze as potatoes have been one of the most loved cravings of any age generation. The food kiosk is located at Juan Luna Street Tondo, Manila, where the proponents have seen the opportunity to sell potato snacks. The targeted market is the passers-by within Juan Luna Street in Tondo. Patata Craze will offer potato snacks that are more suitable for the budget of the passers-by than the existing potato snack in the vicinity. Provided the information in each section, Patata Craze Food Kiosk is a proven viable business to venture into. b. Market Analysis The market projection of this business is based on the information gathered within the vicinity of Juan Luna Tondo, Manila. Most of the target market is females 18-40 years of age. The projection of the demand and supply, and sales for the first five years of operations is based on different factors like population growth, market acceptability. capacity to supply, and others. This study was proposed as it has been seen in the survey result that the chosen target market is willing to buy and consume the proposed products. The proponents also consider other factors such as the industry, the direct and indirect competitors, and the demand and supply in the chosen location of the business. c. Marketing Feasibility Patata Craze uses competitive analysis to gain a competitive advantage to the market. The company touches on the 7P's of marketing and implements pricing and marketing strategies such as posting on the social media page, and a pull-up poster will be displayed within the kiosk to attract and gain customers. Patata Craze's physical store will be located at Juan Luna St., in Tondo, Manila. The business is expected to have a high profitability rate within the area of Barangay 198 in Manila as It's within the vicinity of the wet market, church, schools, working place, and residential areas. d. Technical Feasibility The physical store of Patata Craze will be a kiosk-type snack bar with a 3.87 sqm size. Patata Craze's products are going to be manufactured at 2697 Juan Luna St. Brgy. 198 in Tondo, Manila, just across from the kiosk. Ingredients and equipment used in making the products are acquired from a supplier, mainly at Online Shopee Store. Also, product and service processes were proposed in this section for a standard and fast business operation. e. Management Feasibility The sole proprietorship type of organization is adopted in this business, wherein it is owned by a person known as a single proprietor. This business will be owned by Mr. Jirah L. Laxa, who will also manage the operations and production. In addition, Patata Craze will hire a service crew to perform the business operations every Monday to Wednesday, and Friday to Sunday, while Thursday is inventory day and the day off the employee. f. Financial Feasibility The initial investment for Patata Craze Food Kiosk is Php 350,000, which came from the owner. This capital is simply how much cash is required to start a business and keep it operating until it is self-sustaining. Risk is always involved when having a business. For these objectives to be achieved, careful preparation of the projected financial statement was presented, supported with the necessary schedule that shows that the company is generating profit. g. Socio-Economic Feasibility Business establishment contributes a lot to the growth and development of the Philippines economy. Patata Craze Food Kiosk will help the govemment earnings by paying taxes. Through this, the government will increase the funds and produce more projects for the nation. Furthermore, Patata Craze will contribute to the environment, the academe, and future entrepreneurs; and will provide employment to qualified personnel. which will help their families in terms of the financial aspect. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
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| Classification |
Filipiniana |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
5 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
academic writing |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
lcc |
| Item type |
Thesis/Dissertation |
| Source of classification or shelving scheme |
|