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Francheska Nicole G. Calipayan, Rizza P. Dela Santos, Erica Julia O. Jubilag, Maria Carolina D. Leonor, Khatllana Marie I. Marqueda, Bernadette A. Martinez, Abigail Medina, Shirlyn Kaye R. Mora, Jassel L. Orticio, Ramphocelle O. Quiros |
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Mobile blends: A feasibility study for establishing a mobile coffee shop around Intramuros, Manila |
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Francheska Nicole G. Calipayan, Rizza P. Dela Santos, Erica Julia O. Jubilag, Maria Carolina D. Leonor, Khatllana Marie I. Marqueda, Bernadette A. Martinez, Abigail Medina, Shirlyn Kaye R. Mora, Jassel L. Orticio, Ramphocelle O. Quiros |
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202246 |
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Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2022 |
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Executive Summary: This section provides the overall summary of the different sections that represents the business description, market analysis, marketing, technicality, management, financials, and socio-economic functions of the study. a. Business Description Mobile Blends Coffee is a mobile type of coffee shop that will roam around the three most populated spots in Intramuros, namely; Muralla Street, General Luna Street, and Fort Santiago. It aims to meet the needs of customers looking for fantastic coffee shops by enhancing their coffee-socializing experience most practically and cost-effectively. The company is committed to providing high-quality coffee blends and pastries while also putting the comfort and convenience of the customer first at the Mobile Coffee Shop's visually beautiful roaming locations. Mobile Blends is essentially a mobile coffee stand with a coffee maker and other necessary equipment. The best part is that we can run our business anywhere in Intramuros, where it will be seen by everyone entering and exiting the neighborhood. Coffee on the move is surely included in the daily budget that most individuals set aside for their essentials. They may be able to treat themselves to an espresso or a latte from a coffee truck on the way to work or during lunch, the break at school, etc. even when they are carefully monitoring their spending. A key component in marketing our mobile coffee truck, Mobile Blends is technology. Customers can utilize smartphone apps to follow the whereabouts of the coffee truck that will have a rotation of locations around Intramuros. b. Market Analysis Customers of Mobile Blends can be found all across Intramuros, including among its residents, workers, tourists, and pedestrians. The key purpose of having the business set up on a mobile platform is to make it easier for the firm to increase its profit goal. The company's goal is to produce an economical yet high-quality product that is handy to its market. The Mobile Blends Coffee will be roving the Intramuros streets. Additionally, an estimated 37,991 of customers from colleges and universities within the area, 6,103 of residents, 439,263 tourists, and 29,760 workers from 158 small to large enterprises based on the InfoClipper Directory and Intramuros Administration website, requested via eFOI (Electronic Freedom of Information) will have a total of 513,117 target customers. We'll expect to get a market size of 9,236 by multiplying the number of target customers with the estimated penetration rate of 1.8%. Mobile Blends caters to students, workers, tourist, and residents who work or attend colleges and institutions. It classifies its consumers based on demographic factors like age, gender, education, income, and social status. Additionally, Mobile Coffee Shop divides its target customers based on their psychographic, geographic, and behavioral factors. Data from the website of the Philippine Statistics Authority, which indicates that the City of Manila's average annual growth rate is 0.77%, was used to estimate the population. On the other side, the percentage of respondents eager to purchase Mobile Blends beverages was used to gauge market acceptance. As a result, # people are anticipated to be interested in this business in 2023. c. Marketing Feasibility The study's marketing feasibility section goes into considerable detail about the business's status when it enters its target market. It puts into context information about the target market's demographics, the supply and demand for the product, and actual information about the product and business operations. The marketing strategy that the company must employ in order to successfully run and succeed in its activities is also covered in this section of the paper. Along with familiarizing itself with its rivals and the wide range of products the company offers, the business will study the specifics that will have a significant impact on its chances for sales and marketing. The location of the Mobile Coffee Shop will be placed on the most populated area of Intramuros, there will be 10 type of products including the pastries the company will offer, thorough pricing information, and positioning and branding that will set it apart from the competition. There will be three locations for the proposed business in Manila's Intramuros district. Students, employees, visitors, and some locals will make up the majority of the consumers targeted. The approximate vicinity of General Luna Street, Fort Santiago, and Muralla Street are included in the barangays. Coffee drinks can be served iced, hot, decaf, or in frappe form. Each drink on the menu will come in three sizes: Poco for an 8-ounce cup, Medio for 12-ounce cups, and Largo for 16 ounces. Cost-plus pricing will be used by Mobile Blends Cafe to determine the prices for its offerings. A cup of coffee costs 81 to 125 pesos depending on the flavor and add-ons. The company's owners created a price plan that will be fair to customers. Mobile Blends' well-trained team will guarantee the quality of its goods and services. Sanitizing the entire room, setting up the daily counting plan, organizing the cashier drawers for the cashier's preparations, and setting up the merchandise and equipment are all part of the daily routine before the business opens. d. Technical Feasibility Mobile Blends Coffee is dedicated to providing the highest quality coffee and pastries in order to maintain its high-quality blend. The business will provide customers with a variety of coffee and frappe flavors. Customers' demands for coffee are another goal of the business. The principal vehicle for conducting business for Mobile Blends will be a van. The van, coffee maker, coffee grinder, digital scale for coffee, pancake maker, and electric stove will be the major pieces of machinery and equipment used. The blender, iced coffee chiller, scoopers, containers, and dispensers will all be used by Mobile Blends. In total, the expense was Php. 425,219. The business will operate for 9.5 hours from Sunday to Friday, and it is expected to sell a maximum production capacity of 80 cups per day. e. Management Feasibility The sort of business organization selected by enthusiasts to launch a business is a corporation. The financial structure of the business will profit from the contributions of each advocate. To ensure the organization's level of service, the team also agreed to each commit a specific quantity of work to the business in exchange for an equivalent financial contribution to the organization's start-up costs. The company's priorities also include building strong bonds with the employees and ensuring their absolute safety and superior job performance. Mobile Blends will be located around Intramuros, the business will keep its organization, and personnel will continually invest their knowledge and efforts in the business in order to uphold the company's commitment to providing high-quality, affordable, and convenient coffee to customers. The workforce will consist of a coffee shop supervisor, a cashier, and a barista. Employees can more easily comprehend what is expected of them in terms of behavior and performance with the aid of a clear and comprehensive business policy. Mobile Blends makes sure that the company's policies and basic values are aligned. f. Financial Feasibility This feasibility study evaluates the company's commercial, technical, and management outcomes and estimates in pesos the probable outcomes of project operation. All of the most significant finances are included in the study's financial component, including the cooperative's estimated cost of investment, which forms the basis of the financial statements. The income statement displays the operational economic performance of the company. The balance sheet contains a complete list of the company's assets and liabilities. The statement of cash flow depicts the anticipated cash inflow and outflow over course of its operational years. The point when all of a company's revenues are equal to all of its expenses is known as the break-even point. The company will achieve its break-even threshold if certain presumptions are correct. g. Socio-Economic Feasibility This chapter discusses the advantages of Mobile Blends Coffee and their effects on the industry, society, government, and economy. |
| 520 ## - SUMMARY, ETC. |
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It also emphasized the importance of business to society and how it affects the economy and government. The company should think about this if it wants to receive favorable feedback from the neighborhood. Along with its financial objectives, a firm should consider its impact on people and society. Mobile Blends Coffee shall actively and responsibly fulfill its obligation to the government to improve the lives, satisfaction, health, and safety of the community in addition to contributing to it by paying taxes as required. For the economy, Mobile Blends Coffee is aware of the specifics of its sector, in particular its corporate emphasis on delivering superior coffee and pastries to clients. It also aspires to provide employment possibilities for the community. The goal of Mobile Blend Coffee is to unite the residents of Intramuros and the surrounding areas so that they can socialize and establish friendships over delectable coffee and pastries. |
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|
| Language of a work |
|
| Form subheading |
|
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| -- |
|
| -- |
|
| Uncontrolled related/analytical title |
|
| -- |
|
| -- |
|
| Number of part/section of a work |
|
| -- |
6 |
| 753 ## - SYSTEM DETAILS ACCESS TO COMPUTER FILES |
|---|
| Operating system |
|
| -- |
|
| Make and model of machine |
|
| 767 ## - TRANSLATION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| 770 ## - SUPPLEMENT/SPECIAL ISSUE ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Material-specific details |
|
| Title |
|
| Edition |
|
| -- |
|
| Relationship information |
|
| Abbreviated title |
|
| 775 ## - OTHER EDITION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Uniform title |
|
| -- |
|
| Main entry heading |
|
| Place, publisher, and date of publication |
|
| Edition |
|
| International Standard Book Number |
|
| Relationship information |
|
| Title |
|
| International Standard Serial Number |
|
| Physical description |
|
| Qualifying information |
|
| Record control number |
|
| 780 ## - PRECEDING ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Main entry heading |
|
| Related parts |
|
| Title |
|
| Record control number |
|
| 785 ## - SUCCEEDING ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| Main entry heading |
|
| International Standard Serial Number |
|
| 787 ## - OTHER RELATIONSHIP ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Relationship information |
|
| Title |
|
| Record control number |
|
| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| -- |
|
| Dates associated with a name |
|
| Language of a work |
|
| Date of a work |
|
| Title of a work |
0 |
| Fuller form of name |
|
| Volume/sequential designation |
|
| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
|
| -- |
|
| Subordinate unit |
|
| Date of a work |
|
| Title of a work |
|
| -- |
|
| Volume/sequential designation |
|
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Number of part/section of a work |
|
| Language of a work |
0 |
| Volume/sequential designation |
|
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |