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Dela Rosa, Laura Alexandra A. Garcia, Jhamil Jansler R. Monzon, Jeronn Nicholas O. Olegario, Lourdes M. Panganiban, April Ann V. |
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Assessing the feasibility of Beesafe Wraps: A sustainable alternative plastic wood wraps / |
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Dela Rosa, Laura Alexandra A. Garcia, Jhamil Jansler R. Monzon, Jeronn Nicholas O. Olegario, Lourdes M. Panganiban, April Ann V. |
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November 2024.46 |
| 300 ## - PHYSICAL DESCRIPTION |
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xvi, 150 pages. |
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| 500 ## - GENERAL NOTE |
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Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024. |
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56 |
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| 520 ## - SUMMARY, ETC. |
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Executive Summary a. Business Description BeeSafe Wrap is a sustainable business venture that provides eco-friendly, reusable beeswax wraps as an alternative to single-use plastics. The business operates from a central warehouse that also functions as its manufacturing and distribution hub, serving local and regional markets. BeeSafe Wrap products are crafted from locally sourced beeswax and organic cotton, contributing to environmental sustainability and local economic growth. Founded with a commitment to environmental stewardship, BeeSafe Wrap was inspired by the need to reduce plastic waste and support sustainable agriculture. The brand name reflects its core mission: BeeSafe emphasizes the product's connection to bees and its safety to the environment and consumers. b. Market Analysis The market analysis reveals that coffee shops around Manila, particularly those focusing on sustainability, represent the ideal target market for BeeSafe Wraps. These establishments are adopting eco-friendly practices to meet the growing demand from environmentally conscious customers. Coffee shop owners prioritize products that reduce waste and support their branding as eco-conscious businesses. BeeSafe Wraps, as a sustainable alternative, offers a valuable opportunity for these shops to enhance their operations and appeal to their target demographic. Using BeeSafe Wraps, coffee shops can solidify their commitment to environmental responsibility, foster customer loyalty, and gain a competitive edge in the bustling Manila market. The supply-demand gap analysis highlights a significant opportunity for BeeSafe Wraps. While total demand for sustainable products in coffee shops is projected to rise dramatically from 87,891 units in 2024 to 131,043 units in 2028, the total supply will grow slower, from 21,600 to 28,320 during the same period. This results in an increasing gap of unmet demand, from 66,291 in 2024 to 102,723 by 2028. BeeSafe Wraps can capitalize on this unmet need by scaling production and addressing the growing demand for sustainable packaging, solidifying its position as a leader in eco- friendly solutions for coffee shops. c. Marketing Feasibility The marketing feasibility plan for BeeSafe Wraps highlights a comprehensive strategy to introduce eco-friendly. reusable beeswax wraps as a sustainable alternative to plastic. The business will be located strategically, considering local competitors' presence to optimize customer reach. BeeSafe Wraps come in four sizes-small, medium, large, and extra-large-designed to wrap various types of food. These wraps are durable, customizable with different patterns and designs, and can last up to a year, allowing customers to reduce plastic waste significantly. The pricing strategy includes detailed calculations of material and labor costs, with mark-ups to ensure competitive prices. Additionally, bundle options like family packs offer discounts for customers, making the product accessible to a broader audience. The brand, BeeSafe Wraps, emphasizes its eco-friendliness and food safety through a logo featuring a friendly bee holding a wrap, symbolizing environmental consciousness and sustainability. The tagline Keeping Food Fresh, Keeping Waste Low underscores the product's dual benefits, appealing to consumers who value freshness and waste reduction. Marketing communications will utilize digital platforms, print advertising, and community engagement to reach customers effectively. Social media will be a central tool, showcasing the visual appeal of BeeSafe Wraps and partnering with eco- conscious influencers to reach sustainability-minded consumers. In addition, sales promotions include seasonal discounts, bundle deals, and follow incentives, making eco-friendly choices more affordable and appealing. Combining competitive pricing, impactful branding, and strategic promotions, this integrated strategy positions BeeSafe Wraps as a practical, sustainable, and engaging alternative to single-use plastic wraps. d. Technical Feasibility The technical requirements and production workflow for BeeSafe Wrap emphasize efficiency and quality in creating sustainable food wraps. Key equipment essential to BeeSafe Wrap's operations includes a beeswax melting machine, which maintains the beeswax in liquid form for easy application to the fabric. A heat press machine allows custom branding on the cotton fabric, enhancing the product's appeal. At the same time, a stainless steel electric grill ensures the wax stays at the correct temperature for even distribution. Additionally, retail equipment like a POS system, dual computer setup, and printer support effective in-store management. The production cycle involves both a detailed customer journey and structured business operations. From the customer's perspective, the journey begins with awareness of BeeSafe Wrap through advertising or word of mouth. Customers then buy in-store or online, check product availability, inquire about details, and complete payment. After receiving the product, they assess its quality and may leave feedback or make repeat purchases if satisfied. On the business side, BeeSafe Wrap's production cycle begins with raw material procurement, where eco- friendly and food-safe materials like beeswax, pine resin, jojoba oil, and organic cotton are sourced from certified suppliers over three days. Quality inspections follow, ensuring all materials meet safety and performance standards. The ingredient preparation stage involves carefully melting the beeswax and mixing it with jojoba oil, forming a wax mixture that provides the wraps with flexibility and durability. This mixture is then applied to cotton fabric in standard sizes, followed by a drying and curing process that allows the wax to set thoroughly, giving the fabric its reusable, eco-friendly properties. Once the wraps have dried, they are inspected, cut to size, and packaged in eco-friendly materials with care instructions and promotional materials for customers. The final stage, distribution, takes two days when orders are shipped directly to consumers or stocked in retail locations. Overall, the production cycle is designed to take seven days from start to finish. The facilities and layout for BeeSafe Wrap's operations include designated areas for office tasks, warehousing, production, and sales, booths, and signage for effective in-store display and brand presence. This carefully planned setup ensures that the production process aligns with BeeSafe Wrap's commitment to sustainability and quality, fostering a positive customer experience and brand loyalty. e. Management Feasibility Management Feasibility deals with the viability of running BeeSafe Wrap. This section deals with the business organization and the operation structure. In this case, BeeSafe Wrap is a partnership between five people. These five have come together to run the business, grow it, and work for the good of all. This is useful because of shared responsibility, resources, and expertise, creating a group environment that assists in proper decision-making. The business produces eco-friendly food wraps from natural materials such as beeswax, cotton, and resin. This is in line with the company's commitment to sustainability and innovation in the market for eco-friendly products. In addition, in this section, the functional organizational chart is used to show off the management hierarchy inside the firm. At the top of this edifice is the General Manager, who has two chief departments: Production and Marketing. Each department has specific functions to ensure the smooth workings of the entire organization, such as a production division with a production manager and a sales representative, which helps in communication and coordination. Roles with such a clear definition will usher in operational efficiency and quickly enable the business to follow market trends while responding to client feedback. Section 5 highlights how the partnership model and the structural management approach lead to operation effectiveness in BeeSafe Wrap so that it upholds mission statements on sustainable alternatives from plastic food wraps, good quality, and environmentally concerned principles. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
f. Financial Feasibility The financial feasibility report for the BeeSafe Wrap initiative deals with its anticipated financial returns and expansion from the year 2024 up to 2028. The project has an initial working capital of P2,100,000 raised by five partners, each contributing P420,000. All taxes and licenses are computed per the existing tax policies, such as income earned of up to five million pesos, which is taxed at twenty percent. In contrast, anything above is taxed at twenty-five percent, and a three percent sales tax for companies making below three million pesos and who are not VAT registered. The anticipated financial position shows that total assets will rise from P2,100,000 in 2024 and attain P4,957,541.68 in 2028, while liabilities consist of only operational payables and equity rises through retained earnings. Financial projections imply that the organization will be able to maintain contractors each year because of the stability of the structure. The statement of profit or loss captures sales expected in 2024 as P2,862,500 and growing to P3,839,000 in 2028 with consistent profit margins achieved even when COGS and other operational costs such as utilities, rent, and marketing expenses are on the rise. The net profit forecast after tax demonstrates what growth cannot be projected in losers as net profit increases from 73,615 pesos in year two thousand four to 566,388 pesos in year two thousand eight. The liquidity in the cash flow forecast will increase, with the last balances moving from two million sixteen thousand two hundred sixty-six pesos in 2024 to four million nine hundred fifty-seven thousand five hundred forty-one point sixty |
| Uniform Resource Identifier |
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| Form subheading |
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| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| -- |
|
| -- |
|
| Uncontrolled related/analytical title |
|
| -- |
|
| -- |
|
| Number of part/section of a work |
|
| -- |
6 |
| 753 ## - SYSTEM DETAILS ACCESS TO COMPUTER FILES |
|---|
| Operating system |
|
| -- |
|
| Make and model of machine |
|
| 767 ## - TRANSLATION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| 770 ## - SUPPLEMENT/SPECIAL ISSUE ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Material-specific details |
|
| Title |
|
| Edition |
|
| -- |
|
| Relationship information |
|
| Abbreviated title |
|
| 775 ## - OTHER EDITION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Uniform title |
|
| -- |
|
| Main entry heading |
|
| Place, publisher, and date of publication |
|
| Edition |
|
| International Standard Book Number |
|
| Relationship information |
|
| Title |
|
| International Standard Serial Number |
|
| Physical description |
|
| Qualifying information |
|
| Record control number |
|
| 780 ## - PRECEDING ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Main entry heading |
|
| Related parts |
|
| Title |
|
| Record control number |
|
| 785 ## - SUCCEEDING ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| Main entry heading |
|
| International Standard Serial Number |
|
| 787 ## - OTHER RELATIONSHIP ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Relationship information |
|
| Title |
|
| Record control number |
|
| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| -- |
|
| Dates associated with a name |
|
| Language of a work |
|
| Date of a work |
|
| Title of a work |
0 |
| Fuller form of name |
|
| Volume/sequential designation |
|
| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
|
| -- |
|
| Subordinate unit |
|
| Date of a work |
|
| Title of a work |
|
| -- |
|
| Volume/sequential designation |
|
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Number of part/section of a work |
|
| Language of a work |
0 |
| Volume/sequential designation |
|
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |