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Alce, John Bernard M., Belmonte, Faola Nixon C., Briones, Mikaella Marie E., Galope, Ianne Aierra F., Guardiano, Ricci Nicoleen R., Mallari, Patricia, Santos, Faith M. |
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Pinbap: A feasibility study on introducingf a Pinoy triangle kimbap in Manila / |
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Alce, John Bernard M., Belmonte, Faola Nixon C., Briones, Mikaella Marie E., Galope, Ianne Aierra F., Guardiano, Ricci Nicoleen R., Mallari, Patricia, Santos, Faith M. |
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November 2024.46 |
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160 pages. |
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Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024. |
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56 |
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| 520 ## - SUMMARY, ETC. |
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Executive Summary I. Business Description Business Description The difficulties that students encounter are part of the broader issue of food insecurity that many Filipinos experience. Almost 51 million Filipinos experienced food insecurity between 2020 and 2022, the largest number in Southeast Asia, according to a United Nations evaluation. The Integrated Food Security Phase Classification states that people from low-income households are particularly impacted since it can be difficult to achieve their nutritional needs. The Philippines' rising rate of food insecurity also affects university settings, where students' limited funds and high living expenses make it difficult for them to obtain wholesome meals. The administration's lack of urgency in resolving these issues is shown by the fact that a number of crisis-related responses have used poor solutions. Mendoza (2024) PinBap or the Pinoy Triangle Kimbap adapts the Korean Kimbap triangle style, while incorporating pastil, kimchi, and vegetables for a healthy dish option. It's a fusion of Filipino and Korean cuisine that is affordable for the budget of the Filipino community. With the ongoing trend of Korean culture nowadays, better known as the Hallyu wave, the rise of the fusion of Filipino and Korean culture is in demand. This makes an opportunity for PinBap to enter the market boasting healthy ingredients, easy-to-eat, and easy-to-carry meal because of its eco-friendly packaging at an affordable price. The physical location of PinBap will be at Intramuros, Manila to capture more consumers. A well-known Korean cuisine called triangle kimbap, or samgak kimbap, is made of rice, veggies, and meat ingredients wrapped in dried seaweed. Kimbap is a great source of minerals, vitamins, fiber, and protein because it is loaded with a variety of fresh veggies. Furthermore, it's a complete meal that includes carbohydrates from rice, protein from shredded chicken, egg, and seaweed, and vitamins from the vegetables. Another notable Korean cuisine that will be integrated with PinBap is the Kimchi Rice which is a Korean type of fried rice. Kimchi is an essential component of Korean cuisine, a fermented and salty vegetable dish. Since kimchi is a fermented food, it includes beneficial probiotics like the lactic acid bacteria included in yogurt and other dairy products. Additionally, it can improve your gut microbiome, which improves general health. Rich in antioxidants, vitamins, and minerals, kimchi can lower the risk of developing certain serious health diseases like cancer, stroke, diabetes, and heart diseases (Liao & M. King, 2024). II. Market Analysis Through its accessible location in Intramuros, the target market of PinBap is residents from Intramuros, Ermita and Malate that value affordable, delicious, and sustainable food. There is a growing Korean cultural influence present in the market and favorable market conditions, though competition and moderate buyer power show challenges. To stand out, PinBap capitalizes on eco-friendly packaging, various promotions, and convenience to create brand loyalty. With careful analysis, the demand consistently exceeds supply due to the unique Filipino Korean fusion concept. The Philippines food market is forecasted to grow at a 7.04% annual rate through 2029. This shows that PinBap should capitalize on both cultural trends and the preference for convenient, affordable meal options of the population. III. Marketing Feasibility PinBap will have a physical store located beside Manila High School at Victoria Street Intramuros, Manila. Additionally, it will also sell on online platforms such as Grab and Food Panda to expand the market reach of PinBap. For its menu, flavors such as Kimchi Fried Rice, Yangchow with Maling, and Garlic Rice with Tocino. The design and color of its brand and logo features the product and the color of the packaging. While it's unique selling proposition is PinBap: Filipino-infused kimbap that's big on flavor, big on nutrition, yet small on price, since it's a fully packed meal yet at an economical price. PinBap's tagline is PINasarap, PINasustansya at PINamurang KimBAP ng Bayan, which gives an overview of the business, its product, and the benefits associated with the product. For the communication channels, we have advertising digital marketing, partnership, and personal selling. In advertising and digital marketing, we will have different social media accounts to promote PinBap and sell its product. We will also accept pre-orders for planned events and celebrations to maximize the production and sales of PinBap. Additionally, PinBap will also sell its products on online applications such as FoodPanda and Grab. In partnership. Since we are located in a tourist destination, wherein it's known for its cultural heritage, we will be partnering with the Intramuros Administration to let PinBap sell at its events and celebrations when businesses are in need. Lastly, we will also be personally selling PinBap by roaming around Intramuros in the morning and afternoon and will also offer free delivery with a minimum order within 100 meters of the physical store. IV. Technical Feasibility To start the business venture and ensure the continuous operation of PinBap, enough machinery and equipment, supplies, and ingredients will be needed. Our machinery and equipment will be divided into subgroups for cooking and preparation, packaging and quality control, storage and preservation, sales and transactions, and cleaning and sanitation to ensure that PinBap will provide high-quality products. The instruments and supplies are comprised of ingredients that are essential in the production of PinBap, store supplies, and office supplies. The product selling illustrates the selling process of PinBap from the opening of the store and preparation of ingredients until the customers receive their order. From the point of view of the business, the production process will illustrate how PinBap's products are produced, from preparing the chicken to wrapping and serving the final product. Additionally, a GANTT chart is also provided to show the organized tasks and processes of PinBap from the feasibility study to store construction until its grand opening and full operation. Lastly, regarding the facilities and layout, the proposed floor plan and food stall layout outside PinBap's main facility are provided to give an overview of the overall layout and appearance of the store. V. Management Feasibility PinBap is a fast-casual food service provider that focuses on providing Filipino Korean fusion cuisine. The business model typically involves food stalls, small outlets, or delivery services, targeting customers seeking convenient yet flavorful meals. The company's organizational chart outlines the hierarchy within the company, with the CEO responsible for overall operations, financial management, marketing, sales operations, sales operations assistant, human resources, and customer relations. PinBap is a creative fusion brand that aims to offer affordable, sustainable, and convenient Filipino and Korean food. The brand's branding focuses on cultural fusion, sustainability, and quality, appealing to students, employees, and Manila residents seeking new culinary experiences. PinBap's pricing strategy is competitive and mark-up pricing strategy, attracting customers while covering the cost of production and generating profit. The company's distribution strategy prioritizes convenience across physical and digital platforms, with primary sites in high-traffic areas like university zones and commercial districts. Promotional strategies include social media campaigns, loyalty programs, exceptional deals, and collaborations with local influencers and university events. Human resource policies include hiring and recruitment, training and development, workplace safety and hygiene, code of conduct, and confidentiality. Employees are expected to act professionally with customers, resolve concerns politely, and deliver great customer service. Compensation and benefits policies include competitive salary structures, employee discounts, and reimbursement for expenses. Employees will also receive meal allowances, employee discounts, and reimbursement for travel expenses. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
VI. Financial Feasibility The form of ownership of the business is through partnership wherein all seven (7) partners gave a total startup capital of P383,805.64 with an equal share of income and losses of 14.29. Overall, the business employs a cost- effective and competitive pricing strategy. PinBap's projected revenue streams, anchored in its unique product offering and efficient production processes, highlight a strong return on investment. The projected demand significantly exceeds supply, ensuring a consistent market gap that PinBap can address. Operational costs, including machinery, raw materials, and labor, have been meticulously planned, ensuring optimal resource utilization and profitability. VII. Socio-Economic Feasibility PinBap is a fusion of Korean and Filipino flavors, which can boost the economy by attracting local and international consumers, promoting culinary innovation, and diversifying the food industry. It can alleviate food insecurity in the Philippines, especially for low-income individuals and students. PinBap also promotes cultural exchange and appreciation through food, fostering a deeper understanding of diverse cultures. It enhances the culinary landscape, promoting inclusivity and diversity through food. The dish also uses hygienic and environmentally friendly packaging, promoting inclusivity and diversity. Overall, PinBap benefits the community while promoting Filipino culture. |
| Uniform Resource Identifier |
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| Date of a work |
|
| Language of a work |
|
| Form subheading |
|
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| -- |
|
| -- |
|
| Uncontrolled related/analytical title |
|
| -- |
|
| -- |
|
| Number of part/section of a work |
|
| -- |
6 |
| 753 ## - SYSTEM DETAILS ACCESS TO COMPUTER FILES |
|---|
| Operating system |
|
| -- |
|
| Make and model of machine |
|
| 767 ## - TRANSLATION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| 770 ## - SUPPLEMENT/SPECIAL ISSUE ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Material-specific details |
|
| Title |
|
| Edition |
|
| -- |
|
| Relationship information |
|
| Abbreviated title |
|
| 775 ## - OTHER EDITION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Uniform title |
|
| -- |
|
| Main entry heading |
|
| Place, publisher, and date of publication |
|
| Edition |
|
| International Standard Book Number |
|
| Relationship information |
|
| Title |
|
| International Standard Serial Number |
|
| Physical description |
|
| Qualifying information |
|
| Record control number |
|
| 780 ## - PRECEDING ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Main entry heading |
|
| Related parts |
|
| Title |
|
| Record control number |
|
| 785 ## - SUCCEEDING ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| Main entry heading |
|
| International Standard Serial Number |
|
| 787 ## - OTHER RELATIONSHIP ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Relationship information |
|
| Title |
|
| Record control number |
|
| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| -- |
|
| Dates associated with a name |
|
| Language of a work |
|
| Date of a work |
|
| Title of a work |
0 |
| Fuller form of name |
|
| Volume/sequential designation |
|
| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
|
| -- |
|
| Subordinate unit |
|
| Date of a work |
|
| Title of a work |
|
| -- |
|
| Volume/sequential designation |
|
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Number of part/section of a work |
|
| Language of a work |
0 |
| Volume/sequential designation |
|
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |