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20250920173340.0 |
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Azuprado, Lee Xendoh B., Bautista, Ma. Sherwina Kathlene M., Bonquit, Liecka Rianne P., Manangan, Shiela Mae C., Marcos, Leah Marie M., Marquez Chriszel Anne D. |
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| 245 #0 - TITLE STATEMENT |
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Squeeck: Study on distribution of squeeck pocket-sized spread |
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| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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4559746 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
149 pages |
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text |
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rdacontent |
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unmediated |
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rdamedia |
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| 500 ## - GENERAL NOTE |
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Feasibility Study: (BSBA major in Marketing Management) - Pamantasan n g Lungsod ng Maynila, 2024 |
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56 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| 520 ## - SUMMARY, ETC. |
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| Expansion of summary note |
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| Summary, etc. |
Executive Summary a. Business Description Squeeck is a company in the spreads and sweeteners industry that provides ready-to-use food spreads that showcase local flavor. Also, Squeeck has a type of B2B system in which it aims to distribute to local markets or stores such as targeting bakeries within the city of Manila and mainly focusing on the distribution of Squeeck products into these bakeries. Strategically located on San Bartolome St. in Tondo, Manila, Squeeck operates from a 299-square-meter facility that includes office space, a production area, and warehousing. This prime location near Binondo enables Squeeck to effectively reach a vibrant market, facilitating efficient distribution throughout Manila. The firm is structured as a general partnership among six partners. Each partner contributes capital and plays an active role in the management of the business, ensuring shared responsibility and collaborative decision-making. Profits generated by Squeeck are distributed equally among the partners, reinforcing their commitment to the venture's success. The management team comprises key positions, including the General Manager, Operations Manager, Product Development Manager, Marketing Manager, Sales Manager, Finance Manager, and Production Stuff, each will have clearly defined roles and responsibilities. The General Manager leads the company's strategic mission and vision, overseas financial performance, budgeting, and resource allocation, builds and maintains relationships with stakeholders, and establishes and monitors business objectives. The Operations Manager supervises operations to ensure efficiency and cost-effectiveness in production, managing the production, supply chain, inventory, logistics, and quality control. They also coordinate with other departments to ensure smooth operations. The Product Development Manager is dedicated to innovation and quality, collaborates with marketing teams, oversees taste testing and sampling, and ensures that products meet consumer standards. The Marketing Manager focuses on building brand awareness and driving sales, analyzes market trends, customer insights, and competitor activities, coordinates advertising efforts, and collaborates with the sales and production teams. The Sales Manager drives revenue growth, builds relationships with B2B and retail clients, sets and tracks sales targets, and collaborates with marketing to develop promotional materials and campaigns. The Finance Manager oversees financial planning, manages budgets, ensures accurate bookkeeping, and analyzes financial performance. The Production Staff oversees production processes to ensure efficiency, maintains quality standards, and manages the production. Each role requires specific qualifications and experience, ensuring that a skilled team is in place to support Squeeck's mission of becoming the top choice for tasty, convenient snacks. a. Market Analysis This section outlines the marketing strategy for Squeeck, a pocket-sized spread jam, focusing on its launch in Manila City. It begins with a description of the product, highlighting its unique features, portability, and appeal to consumers looking for convenient and flavorful options. The pricing strategy will be detailed, including the retail price and any promotional discounts to attract initial customers and encourage trial purchases. Additionally, this section will cover the marketing communication plan, emphasizing the unique selling proposition (USP) of Squeeck, which sets it apart from competitors. The communication channels selected for reaching potential customers will also be discussed, ensuring that the marketing message effectively reaches the target audience. Overall, this section will provide a comprehensive overview of how the company plans to successfully market Squeeck, establishing it as a go-to option b. Marketing Feasibility This section outlines the marketing strategy for Squeeck, a pocket-sized spread jam, focusing on its launch in Manila City. It begins with a description of the product, highlighting its unique features, portability, and appeal to consumers looking for convenient and flavorful options. The pricing strategy will be detailed, including the retail price and any promotional discounts to attract initial customers and encourage trial purchases. Additionally, this section will cover the marketing communication plan, emphasizing the unique selling proposition (USP) of Squeeck, which sets it apart from competitors. The communication channels selected for reaching potential customers will also be discussed, ensuring that the marketing message effectively reaches the target audience. Overall, this section will provide a comprehensive overview of how the company plans to successfully market Squeeck, establishing it as a go-to option for consumers seeking tasty and convenient spreadable jams d. Technical Feasibility Under this section, it discusses the different equipment needed for the business. Starting with the machine & equipment that will be used for the distribution of the products which are listed in a table where it also includes the total costs per equipment. This is then followed by Instrument & Supplies wherein supplies for production, office, sanitary, cleaning, and safety are listed down with their costs. In addition, the cost of the produce and the price of the final product are also included in this list. Moreover, Process Flowchart is also involved in the said section, discussing what would be the process in distributing and selling of Squeeck products. In compliance with this, a Gantt chart was used to track the planning of the business, production, and selling or distributing process. Lastly, the floor plan of the business is also covered in this section. Together with its location, this will show the layout that will also project the perspective of the office, production area, and warehouse. e. Management Feasibility The proposed business, organized as a general partnership of six equally invested partners, is dedicated to producing innovative, locally inspired toast spreads tailored for the fast-paced lifestyles of Filipino consumers. With a dual B2B and B2C approach, Squeeck combines wholesale business relationships with direct consumer sales, ensuring a broad market reach and adaptability. The organizational structure assigns distinct roles, including a general manager and heads of operations, product development, marketing, sales, and finance, all with targeted expertise to drive strategic goals, quality production, and effective marketing. Guided by its mission to deliver on-the-go spreads in flavors such as ube & cheese, peach mango and coco jam, Squeeck aims to achieve widespread brand recognition through a strong social media presence and a commitment to customer satisfaction. The company's policies emphasize sustainable practices, rigorous production standards, and community support, fostering an inclusive workplace culture focused on quality, innovation, and respect for Filipino culinary heritage. e. Financial Feasibility Squeeck's financial feasibility demonstrates strong potential for profitability and sustainable growth over the next five years. With detailed financial projections, including cash flow statements, income statements, and balance sheets, the company anticipates efficient cost management and robust revenue growth. Funded entirely by partner contributions, Squeeck operates with low financial risk, a solid equity base, and minimal reliance on debt, ensuring stability and healthy liquidity. The business expects to reach profitability within its first year, enabling reinvestment and market expansion. By the end of the five-year period, Squeeck projects improved profit margins, consistent cash flow, and solid returns, underscoring its operational efficiency. This financial strength positions the company for long-term success, capturing market share and supporting future growth. e. Socio-Economic Feasibility Pocket-sized sandwich spreads featuring localized flavors can significantly boost the economy by promoting local ingredients, creating jobs in food processing, marketing, and distribution, and attracting tourists interested in unique regional tastes. These products foster small business growth and innovation in the spreads industry, while also promoting sustainability and preserving cultural heritage, enhancing cultural tourism. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
They celebrate food traditions and cultural diversity, encourage appreciation for local flavors, and promote community engagement as small businesses collaborate with local farmers and artisans. By prioritizing fresh, local ingredients, these spreads provide healthier alternatives to heavily processed foods, improving public health. Additionally, the growth of small businesses offers educational opportunities and skills training in food production and marketing. Sourcing ingredients locally reduces transportation emissions and supports sustainable agricultural practices, with many producers emphasizing ethical sourcing and fair trade. Overall, these products enhance social cohesion, promote healthier lifestyles, and support sustainable practices, leading to a more vibrant and interconnected society. |
| Uniform Resource Identifier |
<a href=""></a> |
| 521 ## - TARGET AUDIENCE NOTE |
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| Target audience note |
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| 533 ## - REPRODUCTION NOTE |
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| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
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| Terms governing use and reproduction |
5 |
| 542 ## - INFORMATION RELATING TO COPYRIGHT STATUS |
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| Copyright statement |
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| 546 ## - LANGUAGE NOTE |
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2 |
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| Personal name |
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| Date of meeting or treaty signing |
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2 |
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| Uniform title |
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| Date of treaty signing |
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| Name of part/section of a work |
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| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM |
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| Active dates |
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| Geographic subdivision |
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| Chronological subdivision |
20 |
| Form subdivision |
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| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
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| General subdivision |
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| -- |
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| Geographic name |
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| Chronological subdivision |
20 |
| Form subdivision |
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| Geographic subdivision |
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| 655 ## - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
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| Chronological subdivision |
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| Geographic subdivision |
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| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Relationship information |
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| -- |
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| Title of a work |
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| Titles and other words associated with a name |
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| Numeration |
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| Version |
1 |
| Fuller form of name |
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| Date of a work |
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| Form subheading |
40 |
| Name of part/section of a work |
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| Dates associated with a name |
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| Relator term |
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| Personal name |
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| Language of a work |
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| Number of part/section of a work |
6 |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
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| -- |
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| Title of a work |
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| Location of meeting |
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| Relator term |
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| Date of a work |
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| Form subheading |
40 |
| Name of part/section of a work |
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| Date of meeting or treaty signing |
5 |
| Language of a work |
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| Number of part/section/meeting |
6 |
| Corporate name or jurisdiction name as entry element |
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| 711 ## - ADDED ENTRY--MEETING NAME |
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| Meeting name or jurisdiction name as entry element |
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| -- |
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| Date of meeting or treaty signing |
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| Number (BK CF MP MU SE VM MX) [OBSOLETE] |
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| Number of part/section/meeting |
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| Title of a work |
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| Location of meeting |
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| 730 ## - ADDED ENTRY--UNIFORM TITLE |
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| Version |
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| -- |
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| Uniform title |
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| Date of treaty signing |
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| Number of part/section of a work |
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| Name of part/section of a work |
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| Date of a work |
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| Language of a work |
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| Form subheading |
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| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
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| -- |
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| Number of part/section of a work |
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| -- |
6 |
| 753 ## - SYSTEM DETAILS ACCESS TO COMPUTER FILES |
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| Operating system |
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| -- |
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| Make and model of machine |
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| 767 ## - TRANSLATION ENTRY |
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| Title |
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| -- |
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| Record control number |
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| 770 ## - SUPPLEMENT/SPECIAL ISSUE ENTRY |
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| Title |
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| -- |
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| Record control number |
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| International Standard Serial Number |
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| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Material-specific details |
|
| Title |
|
| Edition |
|
| -- |
|
| Relationship information |
|
| Abbreviated title |
|
| 775 ## - OTHER EDITION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Uniform title |
|
| -- |
|
| Main entry heading |
|
| Place, publisher, and date of publication |
|
| Edition |
|
| International Standard Book Number |
|
| Relationship information |
|
| Title |
|
| International Standard Serial Number |
|
| Physical description |
|
| Qualifying information |
|
| Record control number |
|
| 780 ## - PRECEDING ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Main entry heading |
|
| Related parts |
|
| Title |
|
| Record control number |
|
| 785 ## - SUCCEEDING ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| Main entry heading |
|
| International Standard Serial Number |
|
| 787 ## - OTHER RELATIONSHIP ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Relationship information |
|
| Title |
|
| Record control number |
|
| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| -- |
|
| Dates associated with a name |
|
| Language of a work |
|
| Date of a work |
|
| Title of a work |
0 |
| Fuller form of name |
|
| Volume/sequential designation |
|
| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
|
| -- |
|
| Subordinate unit |
|
| Date of a work |
|
| Title of a work |
|
| -- |
|
| Volume/sequential designation |
|
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Number of part/section of a work |
|
| Language of a work |
0 |
| Volume/sequential designation |
|
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |