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Catin, Cherilyn S. Flores, Ana Sofia Z. Galan, Paulyn N. Gonzales, Bernadte Izell D.M. Haron, Norhaina S. Neri, Lenie Jane Y. Salandana, Blue Ashrey Hikaaru M. trasmano, Floriza L. |
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Duoflask: a dual functionality of a tumbler. |
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4559746 |
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124 pages. |
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| 500 ## - GENERAL NOTE |
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Feasibility Study : (BSBA major in Human Resource Mangement) - Pamantasan ng Lungsod ng Maynila, 2024. |
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56 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| 520 ## - SUMMARY, ETC. |
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Executive Summary a. Business Description DuoFlask will be a General Partnership business that o9ers retailers a new take on tumblers in the market. It features a dual-chamber insulated tumbler with mini snack storage. The business will be committed to delivering a high-quality, portable, and multifunctional tumbler that provides consumers easy access to both drinks and snacks, helping them stay energized whenever they are. As a manufacturer and supplier, DuoFlask will o9er retailers premium tumblers that enhance their product o9erings, appeal to a wide range of customers, and ensure customer satisfaction. The term DuoFlask reflects the tumbler's dual function: holding drinks and snacks and its dual insulated chambers for hot and cold beverages. The logo features a fire-like shape in an orange-yellow shade that represents hot drinks, and blue water droplets for cold beverages. The red text in DuoFlask symbolizes food, highlighting the tumbler's multi-functionality. The business tagline Duality: Beyond the Basic emphasizes the essence of DuoFlask which is designed to enhance the consumer's experience. b. Market Analysis DuoFlask is classified in the manufacturing industry which is the largest industry sector in the Philippines. Manufacturing a vacuum-insulated tumbler is promising proving the result of 97.3% of survey respondents currently using such products, indicating widespread adoption and potential for growth. The business will make sure to follow legal requirements that are needed to operate within the bounds of the law and maintain consumer safety and trust. Upon analysing Porter's Five Sources, it reveals a moderately attractive, o9ering both opportunities and challenges for the business to penetrate the market. The DuoFlask brand should be well-positioned to capitalize on this market opportunity, focusing on functionality, a9ordability, and strategically chosen distribution channels. c. Marketing Feasibility The DuoFlask business will lease a factory space in Guiguinto, Bulacan. The location of the factory was carefully chosen to avoid breaking the law of polluting the environment as well as disturbing the nearby neighbors. The business will have online platforms such as TikTok, Facebook, and Instagram to help DuoFlask to promote the tumbler for the convenience of possible and future customers. Additionally, explanations of the brand name, logo, taglines, unique selling proposition, and communication channels of the business were elaborated clearly in this section, which is helpful in advertising and connecting to the target market. d. Technical Feasibility The machines, equipment, supplies, and materials utilized in producing DuoFlask are carefully specified in this section. As for the process flowchart of the business, it was designed from the customer's perspective, focusing on the micro-level. This approach e9ectively maps out the process from ordering to delivering the tumblers to the retailers. Moreover, the execution of specific tasks in the production operation of DuoFlask was clearly explained, as well as the responsibility of the production workers. To facilitate the retailers regarding their inquiries about the product, DuoFlask will have an o9ice with essential materials including a laptop, printer, telephone, and Wi-Fi. e. Management Feasibility The section assesses the feasibility of managing DuoFlask by examining its organizational structure and personnel requirements. It establishes a general partnership as the business structure, emphasizing the shared responsibilities and potential legal complexities. The organizational chart outlines distinct departments and roles, including executive positions like partners, legal o9icers, financial managers, and marketing o9icers. Each role has specific qualifications and responsibilities to ensure e9icient operations and compliance. By defining clear roles and structures, DuoFlask aims to optimize performance and achieve its business objectives. DuoFlask ensures high product quality by implementing thorough quality control at every stage of production while prioritizing employee safety through protective measures and regular training. f. Financial Feasibility The financial analysis in this feasibility study demonstrates strong potential and competitiveness. It highlights DuoFlask's capacity to generate earnings relative to its expenses, meet short-term obligations, and e9iciently utilize assets to produce income. These findings are based on thorough financial assessments conducted with the assistance of an accountant. DuoFlask's business will be supported by an initial capital of PHP 3,500,000 drawn from personal savings and loans of the business owners, reflecting a commitment to the business. Projected demand starts at 650 units monthly, with the product priced at PHP 416 ensuring profitability with controlled inflation-driven expenses. g. Socio-Economic Feasibility This section highlights the DuoFlask's possible impact on the economy and society. Economically, DuoFlask will strengthen local production, promote sustainability, support small businesses, use local materials, and create jobs to boost the local industry. Its ecofriendly design will meet the growing consumer demand for sustainable products, helping reduce environmental impact and waste management costs. By partnering with small businesses for retail and distribution, it will encourage entrepreneurship and economic diversification. Socially, DuoFlask will fosters environmental responsibility by reducing single-use plastics, promotes healthier lifestyles with its design for healthy beverages, and collaborates with organizations to raise awareness of shared values in sustainability and health. |
| Uniform Resource Identifier |
<a href=""></a> |
| 521 ## - TARGET AUDIENCE NOTE |
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| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
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| Dates associated with a name |
|
| Language of a work |
|
| Date of a work |
|
| Title of a work |
0 |
| Fuller form of name |
|
| Volume/sequential designation |
|
| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
|
| -- |
|
| Subordinate unit |
|
| Date of a work |
|
| Title of a work |
|
| -- |
|
| Volume/sequential designation |
|
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Number of part/section of a work |
|
| Language of a work |
0 |
| Volume/sequential designation |
|
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |