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Bulaong, Harlene Grace P., De Guzman, Marinella G., Dimasaka, Jewel Eulacel V., Drice, Maria Raichel Lei C., Fernandez, Glaiza A., Nabago, Rencel Jan T. |
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Effectiveness of Landbank mobile banking features and its impact on the satisfaction of the Pamantasan ng Lungsod ng Maynila / |
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Bulaong, Harlene Grace P., De Guzman, Marinella G., Dimasaka, Jewel Eulacel V., Drice, Maria Raichel Lei C., Fernandez, Glaiza A., Nabago, Rencel Jan T. |
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6 |
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June 2023.46 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Dimensions |
28 cm. |
| Extent |
57 pages |
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Research Paper: (BSBA major in Financial Management) - Pamantasan ng Lungsod ng Maynila, 2023. |
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56 |
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Abstract This study focusses on analyzing the effectiveness of LANDBANK mobile banking application and its impact on the satisfaction of the Pamantasan ng Lungsod ng Maynila (PLM) employees. In order to determine the factors affecting the effectiveness and satisfaction of PLM employees, the researcher came up to the following questions; 1.) What is the profile of the respondents in terms of age, gender, years in service, college offices/department, frequency of using the LANDBANK Mobile Banking app, number or year/s had an account with LANDBANK, and number of year/s using the LANDBANK Mobile Banking app. 2.) What is the level of effectiveness using the LANDBANK Mobile Banking App?. 3.) What is the level of satisfaction using LANDBANK Mobile Banking App?. 4.) Does the level of effectiveness of the LANDBANK Mobile Banking App have a significant impact on the satisfaction of the PLM employees. This study was a quantitative in nature, and it used a descriptive research design to fulfill the study's objective. The correlation between the effectiveness and satisfaction of the employees to the online banking features using appropriate statistical methods. The respondents of this study are 124 non-teaching employees of Pamantasan ng Lungsod ng Maynila (PLM). The researchers used convenience sampling, in which samples are chosen from the population primarily because they are easily accessible to the researcher. It is the most commonly used non-probability sampling method because of its quickness, cost-effectiveness, and accessibility of sample availability. The research instrument used for this study was a survey questionnaire to help obtain descriptive information. It was the main tool of the research and was used to answer the problems in the study. The researchers went around inside the Pamantasan ng Lungsod ng iv Maynila (PLM) to find non-teaching personnels who are willing to share their own experiences in using the Landbank mobile banking app. After the respondents answered the questionnaire, the researchers then gathered all the data that they got from the respondents. The researchers will now begin to gather all the similar experiences of the respondents. Once the data collected are connected, the researchers start to tally, analyze, interpret, and provide conclusions. The findings of this study emphasize the need for mobile banking app providers to prioritize customer satisfaction as an integral part of their overall strategy. From timely and personalized responses to user queries to intuitive and user-friendly interfaces, every aspect of the customer journey should be designed with customer satisfaction in mind. Moreover, the research underscores the importance of proactive communication, including regular updates on app features, convenience, security measures, and any disruptions in service, to establish transparency and build trust with users. Furthermore, well-designed application features play a pivotal role in shaping the overall user experience and satisfaction. Beginner friendly interfaces, intuitive navigation, and contextual help features contribute to a seamless and enjoyable mobile banking experience. Clear and concise presentation of information, real-time transaction processes, and easy access to essential banking functionalities are essential to ensuring user convenience and minimizing confusion. App providers should continually evaluate feedback, conduct user experience testing, and iterate on their application features to align with evolving user expectations and preferences. The convergence of customer service, emerging technology, and well-designed application features presents a unique opportunity for mobile banking app providers to elevate their offerings and stand out in a highly competitive landscape. |
| Uniform Resource Identifier |
<a href=""></a> |
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| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
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| Corporate name or jurisdiction name as entry element |
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| Date of a work |
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| International Standard Serial Number |
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| Uniform title |
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| Name of part/section of a work |
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| Language of a work |
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| 942 ## - ADDED ENTRY ELEMENTS |
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| Institution code [OBSOLETE] |
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| -- |
lcc |
| Item type |
Book |