| 000 -LEADER |
|---|
| fixed length control field |
07384nam a2201225Ia 4500 |
| 000 - LEADER |
|---|
| fixed length control field |
05218ntm a2200205 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
92006 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250920173400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250320n 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| Canceled/invalid LC control number |
|
| -- |
|
| -- |
|
| LC control number |
|
| NUCMC control number |
|
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| Source |
2 |
| National bibliography number |
|
| 016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Source |
|
| -- |
|
| Record control number |
|
| Canceled/invalid control number |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| -- |
|
| -- |
|
| International Standard Book Number |
|
| -- |
|
| Canceled/invalid ISBN |
|
| Terms of availability |
|
| Qualifying information |
|
| -- |
|
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| Incorrect ISSN |
|
| -- |
|
| ISSN-L |
|
| International Standard Serial Number |
2 |
| 024 ## - OTHER STANDARD IDENTIFIER |
|---|
| Source of number or code |
|
| -- |
|
| Additional codes following the standard number or code |
|
| Terms of availability |
|
| Standard number or code |
|
| Qualifying information |
|
| 028 ## - PUBLISHER OR DISTRIBUTOR NUMBER |
|---|
| Publisher or distributor number |
|
| -- |
|
| Source |
|
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
|
| -- |
|
| System control number |
|
| 032 ## - POSTAL REGISTRATION NUMBER |
|---|
| Postal registration number |
|
| -- |
|
| Source agency assigning number |
|
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
|
| -- |
|
| -- |
|
| Canceled/invalid control number |
|
| -- |
|
| -- |
|
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Note |
|
| -- |
|
| Terms of availability |
|
| Stock number |
|
| Source of stock number/acquisition |
|
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
|
| -- |
rda |
| Original cataloging agency |
|
| Modifying agency |
|
| Language of cataloging |
|
| Transcribing agency |
|
| 041 ## - LANGUAGE CODE |
|---|
| Language code of librettos |
|
| -- |
|
| Language code of text/sound track or separate title |
|
| Language code of summary or abstract |
|
| Language code of accompanying material other than librettos and transcripts |
|
| Language code of original |
|
| Language code of accessible visual language |
|
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
|
| -- |
|
| Local GAC code |
|
| 045 ## - TIME PERIOD OF CONTENT |
|---|
| Formatted 9999 B.C. through C.E. time period |
|
| -- |
|
| Time period code |
|
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
|
| -- |
|
| Supplementary class number (MU) [OBSOLETE] |
|
| Item number |
2 |
| -- |
0 |
| 051 ## - LIBRARY OF CONGRESS COPY, ISSUE, OFFPRINT STATEMENT |
|---|
| Copy information |
|
| -- |
|
| Classification number |
|
| Item number |
|
| 055 ## - CLASSIFICATION NUMBERS ASSIGNED IN CANADA |
|---|
| Classification number |
|
| -- |
|
| Item number |
|
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
|
| -- |
|
| Item number |
|
| 070 ## - NATIONAL AGRICULTURAL LIBRARY CALL NUMBER |
|---|
| Classification number |
|
| -- |
|
| Item number |
|
| 072 ## - SUBJECT CATEGORY CODE |
|---|
| Source |
|
| -- |
|
| -- |
|
| Subject category code |
|
| Subject category code subdivision |
|
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
|
| -- |
|
| -- |
|
| Item number |
2 |
| -- |
|
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Number source |
|
| -- |
|
| Classification number |
|
| 086 ## - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER |
|---|
| Number source |
|
| -- |
|
| Classification number |
|
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
|
| -- |
|
| -- |
|
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
|
| -- |
|
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Filing suffix |
|
| -- |
|
| Classification number |
|
| Item number |
|
| 096 ## - LOCALLY ASSIGNED NLM-TYPE CALL NUMBER (OCLC) |
|---|
| Classification number |
|
| -- |
|
| Item number |
|
| 097 ## - |
|---|
| -- |
|
| -- |
|
| -- |
|
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
|
| -- |
|
| Personal name |
Almendras, Shane Angelo B., Briones, Clarice L., Ilagan, Lettice Margaret A., Manto, Maureen Edith R., Sasil, Joyce Ann A., Sumpay, Moreen P. |
| Dates associated with a name |
|
| Numeration |
4 |
| Affiliation |
|
| Titles and words associated with a name |
0 |
| Fuller form of name |
16 |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| Relator term |
|
| -- |
|
| Corporate name or jurisdiction name as entry element |
|
| Date of meeting or treaty signing |
|
| Subordinate unit |
|
| Number of part/section/meeting |
|
| Location of meeting |
|
| Form subheading |
|
| 111 ## - MAIN ENTRY--MEETING NAME |
|---|
| Meeting name or jurisdiction name as entry element |
|
| -- |
|
| Date of meeting or treaty signing |
|
| Number [OBSOLETE] |
|
| Number of part/section/meeting |
|
| Location of meeting |
|
| 130 ## - MAIN ENTRY--UNIFORM TITLE |
|---|
| Version |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Date of a work |
|
| Language of a work |
|
| Form subheading |
|
| 210 ## - ABBREVIATED TITLE |
|---|
| Abbreviated title |
|
| -- |
|
| Qualifying information |
|
| 222 ## - KEY TITLE |
|---|
| Key title |
|
| -- |
|
| Qualifying information |
|
| 240 ## - UNIFORM TITLE |
|---|
| Version |
|
| -- |
|
| Uniform title |
|
| Medium of performance for music |
|
| Miscellaneous information |
|
| Number of part/section of a work |
|
| Date of a work |
|
| Language of a work |
|
| Arranged statement for music |
|
| Name of part/section of a work |
|
| Form subheading |
|
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
|
| -- |
Factors Affecting Millennial Customers' Purchasing Decision on Fast-Food Chains in SM Manila / |
| Designation of section section/part/series: (SE) [OBSOLETE] |
|
| Remainder of title |
|
| Number of part/section of a work |
|
| Statement of responsibility, etc. |
Almendras, Shane Angelo B., Briones, Clarice L., Ilagan, Lettice Margaret A., Manto, Maureen Edith R., Sasil, Joyce Ann A., Sumpay, Moreen P. |
| Medium |
6 |
| Name of part/section of a work |
|
| 246 ## - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
|
| -- |
|
| Remainder of title |
|
| Number of part/section of a work |
|
| Display text |
|
| Date or sequential designation |
6 |
| Name of part/section of a work |
|
| 249 ## - |
|---|
| -- |
|
| -- |
|
| -- |
|
| 250 ## - EDITION STATEMENT |
|---|
| Linkage |
|
| -- |
|
| Edition statement |
|
| Remainder of edition statement |
|
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of manufacture |
|
| -- |
|
| Place of publication, distribution, etc. |
|
| Name of publisher, distributor, etc. |
|
| Manufacturer |
|
| Date of publication, distribution, etc. |
|
| Date of manufacture |
|
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Materials specified |
|
| -- |
|
| Place of production, publication, distribution, manufacture |
|
| -- |
|
| Name of producer, publisher, distributor, manufacturer |
|
| Date of production, publication, distribution, manufacture, or copyright notice |
June 2023.46 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Accompanying material |
|
| -- |
|
| Dimensions |
28 cm. |
| Extent |
61 pp. |
| Other physical details |
|
| 310 ## - CURRENT PUBLICATION FREQUENCY |
|---|
| Current publication frequency |
|
| -- |
|
| Date of current publication frequency |
|
| 321 ## - FORMER PUBLICATION FREQUENCY |
|---|
| Former publication frequency |
|
| -- |
|
| Dates of former publication frequency |
|
| 336 ## - CONTENT TYPE |
|---|
| Content type code |
|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Materials specified |
|
| -- |
0 |
| Media type code |
|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Materials specified |
|
| -- |
0 |
| Carrier type code |
|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 340 ## - PHYSICAL MEDIUM |
|---|
| Source |
|
| -- |
0 |
| Color content |
|
| Font size |
|
| 344 ## - SOUND CHARACTERISTICS |
|---|
| Source |
|
| -- |
|
| Type of recording |
0 |
| Recording medium |
|
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Source |
|
| -- |
|
| File type |
0 |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
|
| -- |
|
| -- |
|
| 385 ## - AUDIENCE CHARACTERISTICS |
|---|
| Demographic group term |
|
| -- |
|
| Audience term |
2 |
| 410 ## - SERIES STATEMENT/ADDED ENTRY--CORPORATE NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] |
|---|
| Title of a work |
|
| -- |
|
| Subordinate unit |
|
| Corporate name or jurisdiction name as entry element |
|
| Volume number/sequential designation |
|
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Name of part/section of a work |
|
| -- |
|
| Title |
|
| International Standard Serial Number |
|
| Volume/sequential designation |
|
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
|
| -- |
|
| International Standard Serial Number |
|
| Volume/sequential designation |
|
| 500 ## - GENERAL NOTE |
|---|
| General note |
|
| -- |
Research Paper: (BSBA major in Financial management) - Pamantasan ng Lungsod ng Maynila, 2023. |
| -- |
|
| -- |
|
| -- |
56 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| -- |
|
| -- |
|
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
|
| -- |
|
| -- |
|
| Title |
|
| Miscellaneous information |
|
| Statement of responsibility |
|
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
|
| -- |
5 |
| 510 ## - CITATION/REFERENCES NOTE |
|---|
| Name of source |
|
| -- |
|
| International Standard Serial Number |
|
| 520 ## - SUMMARY, ETC. |
|---|
| Expansion of summary note |
|
| -- |
|
| Assigning source |
|
| Summary, etc. |
Abstract Customer behavior is constantly changing and evolving, resulting to a change in their purchasing decisions. This study focused on the factors affecting the purchasing decisions of the millennial customers of fast-food chains. This study is relevant as food is non-negotiable. People always end up looking for places to eat. Every business, specifically fast-food chains, needs to consistently adjust marketing strategies to satisfy their customers and generate revenue. This study aimed to determine the following: demographic profile of the respondents in terms of age, sex, income, employment status, and frequency of purchasing fast-food products; level of the factors affecting the millennial customers' purchasing decisions in terms of location, quality of products, customer service, price, and promotions; and the significant relationship between the factors affecting the millennial customers' purchasing decision when grouped according to their demographic profile. The demographic profiles were classified as the independent variable of the study, while the customers' purchasing decision were the dependent variable. The independent variable is intervened by the factors affecting customers' purchasing decision. The hypothesis of this study indicates that the independent variable has no significant relationship with the dependent variable. This study adapted two (2) theories which are the (1) Engel Kollat Blackwell (EKD) Model, also known as Consumer Decision Model, by Engel, Kollat, and Blackwell and the (2) Marketing Mix by Jerome McCarthy. According to the EKD Model, there are five stages for customers to decide when buying what they want or need. The five (5) stages are: need recognition, information search, evaluation of alternative, purchase decision, and post purchase behavior. Moreover, according to the marketing mix, the combination of marketing elements such as place, products, price, and promotion helps businesses to make strategic decisions on their products. This study utilized these elements and included these as factors affecting the millennial customers' purchasing decisions. This study used the correlational method as its research design to assess the relationship between the variables. Furthermore, this study was conducted in SM Manila. The total population of the study is one hundred three (103) millennial customers of the fast-food chains of SM Manila. The researchers used a purposive sampling technique as the choice of respondents was subjective. The researchers formulated a survey questionnaire which consisted of two (2) sections, which was congruent to the two (2) statements of the problem of this research. The questionnaire used a four-point Likert scale that ranged from 1 for Strongly Disagree, 2 for Disagree, 3 for Agree, and 4 for Strongly Agree. As for the statistical treatment, the research contained frequency and ranking for the demographic profile of the respondent while for the factors affecting the customers' purchasing decision, the researcher used mean for interpretation. The researchers also used Pearson's correlation coefficient to determine if the independent variable has a significant relationship with the dependent variable. The findings of the study revealed that factors such as location, quality of products, customer service, price, and promotions all play a significant role in the decision-making processes of customers. Findings showed that age and income both exhibit a tendency to positively influence customers' purchasing decisions. This implies that when developing marketing strategies and tailoring their offerings to the preferences and behaviors of their target audience, businesses should pay special attention to the demographic factors of age and income. Overall, fast-food chains should prioritize maintaining high standards of flavor, freshness, and presentation, and must also invest in training their employees to provide superior customer service. Furthermore, fast-food chains must also pay attention to offering competitive prices that reflect the quality and quantity of their products and employ advertising campaigns for their targeted customers. |
| Uniform Resource Identifier |
<a href=""></a> |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
| -- |
|
| Source |
|
| 533 ## - REPRODUCTION NOTE |
|---|
| Physical description of reproduction |
|
| -- |
|
| Type of reproduction |
|
| Date of reproduction |
|
| Place of reproduction |
|
| Note about reproduction |
|
| Agency responsible for reproduction |
|
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Authorization |
|
| -- |
|
| Terms governing use and reproduction |
5 |
| 542 ## - INFORMATION RELATING TO COPYRIGHT STATUS |
|---|
| Copyright date |
|
| -- |
|
| Copyright statement |
|
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
|
| -- |
|
| Information code or alphabet |
|
| 583 ## - ACTION NOTE |
|---|
| Institution to which field applies |
|
| -- |
|
| Action agent |
|
| Time/date of action |
|
| Action |
|
| Action identification |
|
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
|
| -- |
|
| Provenance (VM) [OBSOLETE] |
|
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Numeration |
|
| -- |
|
| Form subdivision |
|
| Title of a work |
|
| Titles and other words associated with a name |
2 |
| Fuller form of name |
|
| Personal name |
|
| General subdivision |
0 |
| Geographic subdivision |
|
| Dates associated with a name |
|
| Chronological subdivision |
|
| 610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Subordinate unit |
|
| -- |
|
| Form subdivision |
|
| Title of a work |
2 |
| General subdivision |
|
| Corporate name or jurisdiction name as entry element |
|
| Form subheading |
0 |
| Name of part/section of a work |
|
| Geographic subdivision |
|
| Date of meeting or treaty signing |
6 |
| Chronological subdivision |
|
| 611 ## - SUBJECT ADDED ENTRY--MEETING NAME |
|---|
| Meeting name or jurisdiction name as entry element |
|
| -- |
|
| Date of meeting or treaty signing |
|
| Number of part/section/meeting |
2 |
| Location of meeting |
0 |
| Form subdivision |
|
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| General subdivision |
|
| -- |
|
| Uniform title |
|
| Date of treaty signing |
|
| Name of part/section of a work |
20 |
| Form subdivision |
|
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM |
|---|
| Source of heading or term |
|
| -- |
|
| Chronological term |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
|
| -- |
|
| Topical term or geographic name entry element |
|
| Active dates |
|
| Topical term following geographic name entry element |
|
| Geographic subdivision |
|
| Chronological subdivision |
20 |
| Form subdivision |
|
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| General subdivision |
|
| -- |
|
| Geographic name |
|
| Chronological subdivision |
20 |
| Form subdivision |
|
| Geographic subdivision |
|
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Authority record control number or standard number |
|
| -- |
|
| Genre/form data or focus term |
|
| Chronological subdivision |
2 |
| Geographic subdivision |
|
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Relationship information |
|
| -- |
|
| Title of a work |
|
| Titles and other words associated with a name |
|
| Numeration |
|
| Version |
1 |
| Fuller form of name |
|
| Date of a work |
|
| Form subheading |
40 |
| Name of part/section of a work |
|
| Dates associated with a name |
|
| Relator term |
|
| Personal name |
|
| Language of a work |
|
| Number of part/section of a work |
6 |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Subordinate unit |
|
| -- |
|
| Title of a work |
|
| Location of meeting |
|
| Relator term |
|
| Date of a work |
|
| Form subheading |
40 |
| Name of part/section of a work |
|
| Date of meeting or treaty signing |
5 |
| Language of a work |
|
| Number of part/section/meeting |
6 |
| Corporate name or jurisdiction name as entry element |
|
| 711 ## - ADDED ENTRY--MEETING NAME |
|---|
| Meeting name or jurisdiction name as entry element |
|
| -- |
|
| Date of meeting or treaty signing |
|
| Number (BK CF MP MU SE VM MX) [OBSOLETE] |
|
| Number of part/section/meeting |
|
| Title of a work |
|
| Location of meeting |
|
| 730 ## - ADDED ENTRY--UNIFORM TITLE |
|---|
| Version |
|
| -- |
|
| Uniform title |
|
| Date of treaty signing |
|
| Number of part/section of a work |
|
| Name of part/section of a work |
|
| Date of a work |
|
| Language of a work |
|
| Form subheading |
|
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| -- |
|
| -- |
|
| Uncontrolled related/analytical title |
|
| -- |
|
| -- |
|
| Number of part/section of a work |
|
| -- |
6 |
| 753 ## - SYSTEM DETAILS ACCESS TO COMPUTER FILES |
|---|
| Operating system |
|
| -- |
|
| Make and model of machine |
|
| 767 ## - TRANSLATION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| 770 ## - SUPPLEMENT/SPECIAL ISSUE ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Material-specific details |
|
| Title |
|
| Edition |
|
| -- |
|
| Relationship information |
|
| Abbreviated title |
|
| 775 ## - OTHER EDITION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Uniform title |
|
| -- |
|
| Main entry heading |
|
| Place, publisher, and date of publication |
|
| Edition |
|
| International Standard Book Number |
|
| Relationship information |
|
| Title |
|
| International Standard Serial Number |
|
| Physical description |
|
| Qualifying information |
|
| Record control number |
|
| 780 ## - PRECEDING ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Main entry heading |
|
| Related parts |
|
| Title |
|
| Record control number |
|
| 785 ## - SUCCEEDING ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| Main entry heading |
|
| International Standard Serial Number |
|
| 787 ## - OTHER RELATIONSHIP ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Relationship information |
|
| Title |
|
| Record control number |
|
| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| -- |
|
| Dates associated with a name |
|
| Language of a work |
|
| Date of a work |
|
| Title of a work |
0 |
| Fuller form of name |
|
| Volume/sequential designation |
|
| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
|
| -- |
|
| Subordinate unit |
|
| Date of a work |
|
| Title of a work |
|
| -- |
|
| Volume/sequential designation |
|
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Number of part/section of a work |
|
| Language of a work |
0 |
| Volume/sequential designation |
|
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |