| 000 -LEADER |
|---|
| fixed length control field |
03643nam a2200313Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
74102 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FT5464 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251114120953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180919n 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
engtag |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 Al8 2016 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alvez, Kimberly Leigh A.; Balbin, John Robert S.; De Guzman, Joelina D.; Dizon, May Ann B.; Jordan, Peter Michael F. and Severo, Rose Ann Mari G. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Strategic Marketing Plan for Pizza Hut |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
. |
| Name of producer, publisher, distributor, manufacturer |
. |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
Strategic Marketing Plan: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2016. |
| 336 ## - CONTENT TYPE |
|---|
| Content type code |
. |
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Materials specified |
0 |
| Media type code |
. |
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Materials specified |
0 |
| Carrier type code |
. |
| Carrier type term |
volume |
| Source |
rdacarrier |
| 385 ## - AUDIENCE CHARACTERISTICS |
|---|
| Audience term |
2 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
EXECUTIVE SUMMARY: Food is a universal primary need and its consumption happens every minute worldwide. In the Philippines, the foodservice industry contributes a large share in the country’s GDP making it a critical portion of the economy. Food service industry is large and fast growing with many sub-categories resulting to a vast competition. Companies are making their unique strategies for them to stand out among their competitors. One of the categories is the restaurant industry where Pizza Hut belongs. Pizza Hut is one of the leading restaurants in the Philippines making it the best pizza innovator of the country. It began its business in the Philippines in 1984 and it is managed by Philippine Pizza Inc. which is only franchiser and owner of Pizza Hut Philippines. It operates by giving the customers the best and wide varieties of pizza along with other offerings. This paper unveils the essential information of Pizza Hut such as its current situation, internal analysis, consumer analysis, market analysis and situational analysis that will help us point out situations that need an immediate action. This paper also contains the strategic plan of action in order to achieve its anticipated goals or objectives. This strategic plan aims to expand brand awareness to the consumers and to increase its sales by 6% at the end of quarter of 2016. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
5 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
EXECUTIVE SUMMARY: Food is a universal primary need and its consumption happens every minute worldwide. In the Philippines, the foodservice industry contributes a large share in the country's GDP making it a critical portion of the economy. Food service industry is large and fast growing with many sub-categories resulting to a vast competition. Companies are making their unique strategies for them to stand out among their competitors. One of the categories is the restaurant industry where Pizza Hut belongs. Pizza Hut is one of the leading restaurants in the Philippines making it the best pizza innovator of the country. It began its business in the Philippines in 1984 and it is managed by Philippine Pizza Inc. which is only franchiser and owner of Pizza Hut Philippines. It operates by giving the customers the best and wide varieties of pizza along with other offerings. This paper unveils the essential information of Pizza Hut such as its current situation, internal analysis, consumer analysis, market analysis and situational analysis that will help us point out situations that need an immediate action. This paper also contains the strategic plan of action in order to achieve its anticipated goals or objectives. This strategic plan aims to expand brand awareness to the consumers and to increase its sales by 6% at the end of quarter of 2016. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Classification |
Filipiniana |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
5 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
. |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
lcc |
| Item type |
Thesis/Dissertation |
| Koha issues (borrowed), all copies |
2 |
| Source of classification or shelving scheme |
|