| 000 -LEADER |
|---|
| fixed length control field |
04945nam a2200313Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
76570 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ft5466 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251114121004.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190221n 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
engtag |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 B38 2016 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Batuhan, Mark Steven G.; Catacutan, Almar Joshua B.; Narciso, Maybel C.; Navarro, Micah Alynne R.; Ogues, Raina Vania M.; Quitaleg, Elyza Marie C. and Valiente, Sharmaine Y. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing plan for BreadTalk Philippines |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
. |
| Name of producer, publisher, distributor, manufacturer |
. |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
Strategic Marketing Plan: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2016 |
| 336 ## - CONTENT TYPE |
|---|
| Content type code |
. |
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Materials specified |
0 |
| Media type code |
. |
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Materials specified |
0 |
| Carrier type code |
. |
| Carrier type term |
volume |
| Source |
rdacarrier |
| 385 ## - AUDIENCE CHARACTERISTICS |
|---|
| Audience term |
2 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
EXECUTIVE SUMMARY: Food is a necessary factor in life to sustain one’s health, and is any substance consumed to provide nutritional support for the body. Philippines is well-known for one of the countries that make food not only a necessity but also a hobby. It is evident in the average number of meals Filipinos eat daily, the numerous occasions wherein Filipinos bond over food, and the rich and prolific native cuisine. The food industry, made up of agricultural, fast, organic, snack, processed, and dairy foods, has competitors fighting over for a portion in the market. This study tackles the bakery industry, a part of the food industry which serves products such as breads, pastries, cakes and other confectionaries. This research is limited to the study of bread and bakery shop, BreadTalk Philippines. In the vast industry of Bread and Bakeries, BreadTalk, a Singaporean Lifestyle F & B brand made a name for itself by its introduction of the famous Floss Bun and an Open Kitchen style of a Boutique Bakery Concept in the year 2000. BreadTalk Philippines was established. BreadTalk Philippines infusing its own cultural preference, had made Filipino-styled breads such as the Cheezmayda, Sisig Bun, and Cheese Floss. Currently, BreadTalk Philippines faces a problem concerning promotions due to minimal advertisements, narrow variety of products, product packaging, physical store locations etc. Presently, the company is focused on positioning its authentic, freshly-baked goods through high-end, creative production operations, with consumer-friendly prices over its competitors. Moreover, the aim of this study is to present a Strategic Marketing Plan that depends on every contrasting factor that affect the Baked Goods Industry along with the various tactics and action plan to attain the stated objectives. Furthermore, assumptions and projections are forecasted based on quantitative data such as the budget that will be used for the implementation of the planned strategies. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
5 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
EXECUTIVE SUMMARY: Food is a necessary factor in life to sustain one's health, and is any substance consumed to provide nutritional support for the body. Philippines is well-known for one of the countries that make food not only a necessity but also a hobby. It is evident in the average number of meals Filipinos eat daily, the numerous occasions wherein Filipinos bond over food, and the rich and prolific native cuisine. The food industry, made up of agricultural, fast, organic, snack, processed, and dairy foods, has competitors fighting over for a portion in the market. This study tackles the bakery industry, a part of the food industry which serves products such as breads, pastries, cakes and other confectionaries. This research is limited to the study of bread and bakery shop, BreadTalk Philippines. In the vast industry of Bread and Bakeries, BreadTalk, a Singaporean Lifestyle F & B brand made a name for itself by its introduction of the famous Floss Bun and an Open Kitchen style of a Boutique Bakery Concept in the year 2000. BreadTalk Philippines was established. BreadTalk Philippines infusing its own cultural preference, had made Filipino-styled breads such as the Cheezmayda, Sisig Bun, and Cheese Floss. Currently, BreadTalk Philippines faces a problem concerning promotions due to minimal advertisements, narrow variety of products, product packaging, physical store locations etc. Presently, the company is focused on positioning its authentic, freshly-baked goods through high-end, creative production operations, with consumer-friendly prices over its competitors. Moreover, the aim of this study is to present a Strategic Marketing Plan that depends on every contrasting factor that affect the Baked Goods Industry along with the various tactics and action plan to attain the stated objectives. Furthermore, assumptions and projections are forecasted based on quantitative data such as the budget that will be used for the implementation of the planned strategies. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Classification |
Filipiniana |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
5 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
. |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
lcc |
| Item type |
Thesis/Dissertation |
| Koha issues (borrowed), all copies |
2 |
| Source of classification or shelving scheme |
|